Hero Honda: Super Splendor to shake up two wheeler market

MUMBAI: The Union budget has left some people high and others dry. Apropos, at a time when people are cautious about spending their hard earned money; two wheeler major Hero Honda has launched its new 'sarva guna sampanna' (all the best qualities) bike Super Splendor - touted as the most fuel-efficient bike in India.



Present at the launch of the new 125 cc bike were Hero Honda chairman Brijmohan Lall, managing director Pawan Munjal and executive director - business operations Atul Sobti. The size of the Indian automobile market is Rs 870 billion out of which the two wheeler segment comprises about 80 per cent. In a huge market like this, the new Super Splendor, which is priced at Rs 42,500, has been manufactured with the futuristic Quantum core engine, developed specially for the Indian customer.



Announcing the launch of the new motorcycle, Lall said, "As the leader two-wheeler brand in the country, we consider it our responsibility to set and improve standards, for the benefit of the customers, and growth of the industry. We are sure that this breakthrough engine technology will also reinforce the commitment and support from our joint venture partner - Honda Motors, Japan."



Commenting on the fast changing Indian two-wheeler industry, Munjal on the other hand said, "Hero Honda is already an undisputed leader in the 'deluxe' segment, which is witnessing the highest expansion currently and will continue to do so for in the coming years. The launch of Super Splendor will not only strengthen our domination in the segment but will also redefine the structure of the Indian two wheeler industry."

With the launch of Super Splendor, the company has assured an absolute quantum shift in performance and with the new engine, better fuel efficiency has also been guaranteed. Sobti said, "The new motorcycle has been developed after extensive market research. With its USP of technological excellence, which delivers a unique combination of top fuel efficiency and high power, this 'sarva guna sampanna' bike will surely prove to be an owner's delight. In line with the top performance, we are also offering a three year warranty on the bike, for the first time in the Indian two-wheeler industry."

Queried as to whether with the launch of the new bike, the manufacturing of Splendor and Passion will be somewhat curtailed, Sobti said, "Splendor and Passion account for almost Rs 150,000+ of Hero Honda's sales and there are no plans to cut their manufacturing. It will really depend on the demands of the customer. While we will be trying to increase our market share, we will also be looking at increasing our profitability. Our models will not compete with each other, they will compliment each other."


The company has set aside approximately, Rs 70 - Rs 80 million this year for the media blitz. And now with the India-Pakistan cricket match starting 8 March, Super Splendor will not only get a red carpet launch but also a green field launch when the maximum (eye)balls will be glued to the television.

Super Splendor will be available in four variants - drum-kick, drum-self, disc-kick and disc-self and ten vibrant colours - Candy Blazing Red, Black (two variants), Tahitian Blue, High Granite Blue, Cool Mint Green Metallic, Gold, Silver, Maroon and Forest Blue Metallic.

If the first quarter of the year saw the launch of Super Splendor from Hero Honda's kitty, the subsequent quarters of 2005 will also see the launch of a range of two wheelers from the company. Also notable is the fact that 2006 will see Hero Honda launching its first ever scooter. The company sure is 'gearing' up and how!

Latest Reads
Wringley's Doublemint tells a 'fresh' new love story

MUMBAI: Released on Youtube on 21 October, the new TVC of Wringley's Doublemint conceptualised by BBDO Indua and directed by Shoojit Sircar has already garnered over two lac views.

MAM Media and Advertising Ad Campaigns
Flipkart announces integrated brand communication campaign

There are a host of dates earmarked in India’s annual calendar where consumers wait with bated breath to partake of the celebrations. Clearly figuring in this list is the ‘The Big Billion Days’ (BBD), that has been made popular by Flipkart over the past two years. As a concept, Big Billion Day was...

MAM Media and Advertising Ad Campaigns
Colors campaign inspires men to take over Sunday chores

Colors has launched a new movement called #SundayIsHerHoliday. The campaign -- one Sunday at a time -- is inviting every man (and woman) to participate. The goal of the campaign is to inspire and help men take over the Sunday chores of women, so she can get her much needed time off.

MAM Media and Advertising Ad Campaigns
betterU launches Diwali campaign #FestivalOfLearning

India’s online learning marketplace, betterU, has launched a unique Diwali campaign #FestivalOfLearning across its digital platforms.The campaign aims at helping people think differently about their purchases, and highlights the importance of investing for the long term on the auspicious occasion...

MAM Media and Advertising Ad Campaigns
BBH India creates live radio spots for Abbott

BBH Mumbai has released a case study on the first ever live radio spots for Abbott's The Race of Possible’ campaign, which received overwhelming response in India.

MAM Media and Advertising Ad Campaigns
Abhibus's 'Har Safar Mein Aapka Hamsafar' Mahesh Babu, India’s online bus ticket booking platform, has announced superstar Mahesh Babu as their brand ambassador. He will also feature in the company`s marketing campaign called 'Har Safar Mein Aapka Hamsafar' (With you on all your journeys, wherever you go).

MAM Media and Advertising Ad Campaigns
Posterscope rolls out 'Frooti' OOH campaign

MUMBAI: Posterscope India from Dentsu Aegis Network has rolled out a massive OOH campaign for Frooti to make the consumers Live #TheFrootiLife. The core objective of the campaign is to create high visibility and impact for Frooti in the OOH space. Targeted at audiences aged between 15-35 years, the...

MAM Media and Advertising Ad Campaigns
Q2-17: DB Corp revenue up, radio operating profit doubles

DB Corp Limited (DB Corp), home to flagship newspapers Dainik Bhaskar, Divya Bhaskar, Dainik Divya Marathi and Saurashtra Samachar reported 10.5 percent higher consolidated revenue for the quarter ended 30 September 2016 (Q2-17, current quarter) as compared to the corresponding year ago quarter....

MAM Marketing Brands
P Mark TVC features Boman Irani

MUMBAI: P Mark, the front-runner in the mustard oil segment in India, has unveiled its new TV campaign ‘one specialist to another’. Reinforcing its commitment as specialists and educating the masses about the taste, the new TVC pays tribute to P Mark’s exceptional taster in the category.

MAM Media and Advertising Ad Campaigns

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories