Hero Honda: Super Splendor to shake up two wheeler market

MUMBAI: The Union budget has left some people high and others dry. Apropos, at a time when people are cautious about spending their hard earned money; two wheeler major Hero Honda has launched its new 'sarva guna sampanna' (all the best qualities) bike Super Splendor - touted as the most fuel-efficient bike in India.



Present at the launch of the new 125 cc bike were Hero Honda chairman Brijmohan Lall, managing director Pawan Munjal and executive director - business operations Atul Sobti. The size of the Indian automobile market is Rs 870 billion out of which the two wheeler segment comprises about 80 per cent. In a huge market like this, the new Super Splendor, which is priced at Rs 42,500, has been manufactured with the futuristic Quantum core engine, developed specially for the Indian customer.



Announcing the launch of the new motorcycle, Lall said, "As the leader two-wheeler brand in the country, we consider it our responsibility to set and improve standards, for the benefit of the customers, and growth of the industry. We are sure that this breakthrough engine technology will also reinforce the commitment and support from our joint venture partner - Honda Motors, Japan."



Commenting on the fast changing Indian two-wheeler industry, Munjal on the other hand said, "Hero Honda is already an undisputed leader in the 'deluxe' segment, which is witnessing the highest expansion currently and will continue to do so for in the coming years. The launch of Super Splendor will not only strengthen our domination in the segment but will also redefine the structure of the Indian two wheeler industry."

With the launch of Super Splendor, the company has assured an absolute quantum shift in performance and with the new engine, better fuel efficiency has also been guaranteed. Sobti said, "The new motorcycle has been developed after extensive market research. With its USP of technological excellence, which delivers a unique combination of top fuel efficiency and high power, this 'sarva guna sampanna' bike will surely prove to be an owner's delight. In line with the top performance, we are also offering a three year warranty on the bike, for the first time in the Indian two-wheeler industry."

Queried as to whether with the launch of the new bike, the manufacturing of Splendor and Passion will be somewhat curtailed, Sobti said, "Splendor and Passion account for almost Rs 150,000+ of Hero Honda's sales and there are no plans to cut their manufacturing. It will really depend on the demands of the customer. While we will be trying to increase our market share, we will also be looking at increasing our profitability. Our models will not compete with each other, they will compliment each other."


The company has set aside approximately, Rs 70 - Rs 80 million this year for the media blitz. And now with the India-Pakistan cricket match starting 8 March, Super Splendor will not only get a red carpet launch but also a green field launch when the maximum (eye)balls will be glued to the television.

Super Splendor will be available in four variants - drum-kick, drum-self, disc-kick and disc-self and ten vibrant colours - Candy Blazing Red, Black (two variants), Tahitian Blue, High Granite Blue, Cool Mint Green Metallic, Gold, Silver, Maroon and Forest Blue Metallic.

If the first quarter of the year saw the launch of Super Splendor from Hero Honda's kitty, the subsequent quarters of 2005 will also see the launch of a range of two wheelers from the company. Also notable is the fact that 2006 will see Hero Honda launching its first ever scooter. The company sure is 'gearing' up and how!

Latest Reads
BKC DIVE joins the 'Gully Boy' frenzy with it's own rendition

Joining the 'Gully Boy' furor is popular 'no fuss' bar BKC Dive!  With a catchy rap, the brand has brought alive the vibe of the venue.

MAM Marketing Brands
MUFTI bags ‘Retailer of the Year’ award at Global Awards for Retail Excellence

Adding yet another title to its roster of accolades, MUFTI – Largest Indian Denim Brand bags the ‘Retailer of the Year’ award in the Fashion and Lifestyle category at Global Awards for Retail Excellence.

MAM Marketing MAM
Fastrack 'moves' hearts with an initiative conceived by Lowe Lintas

One of the most youthful brands in India, Fastrack, has come up with a moving initiative celebrating Valentine’s Day.

MAM Marketing MAM
Cornitos propagate exciting supernumerary Nacho offer packs

On accomplishing the 10 year mark in the industry, Cornitos brand of Greendot Health foods Pvt Ltd, is coming up with a rousing offer on two of their exotic Nacho Crisps flavors with extra 25% crisps in their 60gm packs.

MAM Marketing MAM
Posterscope predicts 12-15% growth for OOH in 2019

Posterscope India, location-based marketing specialist from the house of Dentsu Aegis Network, has predicted a disruptive growth for OOH in India, which will range between 12 to 15 per cent in 2019. As per its findings, the year is expected to be an important and exciting one for the OOH industry...

MAM Media and Advertising Out Of Home
Mondelez India lets people pop their hearts out this Valentine's day

To celebrate Valentine’s Day, Mondelez India amplified its ‘Pop Your Heart Out with Silk’ campaign launching a new heart-warming digital film, ‘Cadbury Silk Unsaid Stories’. The TVC opens with a meet-up where members from young to old are shown narrating their love stories, talking about how...

MAM Media and Advertising Ad Campaigns
Kaya Limited and Marico gets into a licensing arrangement

Kaya Limited has signed a licensing agreement with Marico to launch a new skincare brand - Kaya Youth that will be aimed at the younger consumers. As a part of the deal, Marico will pay royalty to Kaya, a separate listed entity.

MAM Marketing Brands
Madison Group CEO Vikram Sakhuja on TRAI tariff order, Ekam & media landscape

In a highly VUCA media world, over I’m going to attempt to answer the question of what’s in store for media in the near future. Today 11000 TV and radio advertisers, over two lakh print advertisers, 1500 OOH advertisers and 300 large - 2 lakh long tail online advertisers think long and hard about...

MAM Media and Advertising People
Posterscope predicts disruptive growth for OOH in 2019

In unison with the seismic changes that the industry is witnessing across the media, marketing and communications community, out-of-home is also transforming at pace and is presenting many new and exciting opportunities. Consequently, 2019 is expected to be another important and exciting year for...

MAM Media and Advertising Out Of Home

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories