7 January 2005 Newsletter Subscription Email this Page Volume 12 - Issue No: 19
Media, Advertising & Marketing Watch













SaharaOne strengthens 8:30 - 10:30 pm band
SaharaOne will be launching 3 new shows through January & February, thus buttressing their 8:30 pm to 10:30 pm time band.

Alpha Marathi kicks starts brand building exercise
Zee Network's Marathi language channel Alpha Marathi is planning a slew of brand building initiatives based on below-the-line (BTL) activities. This will include daily online contests, promo campaigns on local cable networks and outdoor campaigns.

P&G launches two new variants of Ariel for Indians
Procter & Gamble (P&G), has launched Ariel in a choice of two exciting fragrances – Ariel Spring Clean with a floral fragrance and Ariel Fresh Clean with a refreshing fragrance.

Pantaloon aligns its media AOR with Carat
Pantaloon Retail India Limited has decided to align the media AOR of its value and lifestyles retailing stores to Carat Media Services India Private Limited.

Guest Speak
The Day The Old Telephony Died
 NASEEM JAVED's Westside View

TV Ratings
Top 10 Programmes (19 December 2004 to 25 December 2004)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (19 December 2004 to 25 December 2004)
Star Plus
MAX
Sony Entertainment
Sun TV
Gemini TV
Eenadu TV

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Source: www.indiantelevision.com
Today's Newsbreakers.......India
O&M ties up with Nepal ad agency
Trai directives to Tata, Reliance on WLL ads
Source: The Financial Express
   
   
Global ad agencies hotfoot it to India
Source:Moneycontrol.com
   
New media specialist for Net, mobile
Source:Business Standard
   
Newspaper ads tip police on prostitution
Source:Webindia123
Everest bags Hitachi's creative, media biz
ZEE thanks its STARs, eyes to topple Sony
O&M enters Nepal, officially
Ad Club, Mumbai presents MAD Quiz today
C K Venkataraman is COO, Titan Jewellery Division
Aliagroup: Understanding brand dynamics
YES BANK: Forget mushy visuals, bank on a money plant
Source:Agency Faqs
   
   
Life insurance ad spends up 84 pc
HLL to focus on franchisee route for Modern bread
Source: The Hindu Business Line
International News
Lusso unveils online ad targeting system
UK ad spend to grow 4.2% - with online's help
Herald in £1m promo campaign
  Source: Media Week (UK)
   
Mcgarrybowen Wins $40-50 Mil. Brahma Beer Business
Schering-Plough Consolidates at Omnicom, Publicis
MediaCom Reorganizes TV Buying Group
Olympus Goes to Super Bowl
MBNA's National Push to Begin on Big Game
TV Ad Hiatus Hurts Pier 1 Sales
MMB CEO McCarthy to Leave Agency
  Source: Ad Week
   
Sony Ericsson $88m title sponsors of WTA Tour
  Source: www.jamaicaobserver.com
   
January 15 to be 'job ad bonanza day'
  Source: Seven.com.au
As National Broadcast Chief Bolts For A&E, MediaCom Organizes New TV Buying Structure
Bono Reintroduces Controversial 'Spy Act'
Fathom This: Key Word Prices Surge 24% During Q4
  Source:Media Post
   
Seven needs a lot of lovin' from admen
  Source: The Australian
   
Admen win international advertising awards
  Source: Business World
   
Role Reversal: Blogs Start Advertising
  Source: WebProNews
   
Mistakes spotted in newspaper ads
  Source; The Malaysia Star
   
Report: A-B chairman to appear in new ad campaign
  Source; bizjournals.com
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