| Commenting on the launch, veteran actor Sharmila Tagore
said, "I have always believed it best to give children the freedom
to be their playful and creative selves, and rely on a good quality
detergent to take care of the stains on their clothes. I first encountered
Ariel in England even before it was launched in India, and have been
using it through the growing years of Saif, Saba and Soha. I am delighted
that in addition to giving us impeccably clean clothes, the trusted
Ariel is now available in a choice of two fragrances."
Emphasising the importance of fragrance in one's overall wellness,
world-renowned and India's No.1 Aroma-therapist, Dr Blossom Kochhar
said, "I think it's truly breakthrough and thoughtful for a
detergent to provide aroma-therapy to India's millions of home makers
at no extra cost!! Fragrances do play an essential role in one's
life as they touch your senses; rejuvenate you and boost your confidence.
I tried both Ariel Spring Clean and Ariel Fresh Clean on our clothes
– while Ariel Spring Clean can rejuvenate the mood with its
floral fragrance, Ariel Fresh Clean relaxes with its fresh natural
scent."
Over the years, Ariel has enjoyed endorsement from celebrities
such as actress and social worker Shabana Azmi, TV's most popular
'saas-bahu' duo Smriti Iraani and Apara Mehta, and millions of homemakers
in India.
Ariel Spring Clean and Fresh Clean is available at all leading
general and chemist stores at a price of Rs 145 for 1.5 kg; Rs 99
for 1 kg; Rs 50 for 500 gm; Rs 22 for 200 gm and Rs 2 for a 20 gm
sachet.
|
Commenting
on the launch of Ariel in two fragrances, Procter & Gamble associate
director marketing Rahul Malhotra said, "While intuitively we
knew that fragrance is a strong delight factor, our conviction grew
stronger when a consumer study on laundry habits indicated that almost
eight out of every 10 consumers expressed a desire for fragrance in
their detergent to break the monotony of the laundry chore. More so,
a winning combination of 'superior stain-removal' and 'pleasant fragrance'
was unmet by current detergent powders in the market. Therefore, in
keeping with Ariel's legacy of leading innovation, we have developed
and launched Ariel in a choice of fragrances Spring Clean and Fresh
Clean to delight Indian homemakers."