P&G launches two new variants of Ariel for Indians

MUMBAI: Procter & Gamble (P&G), has launched Ariel in a choice of two exciting fragrances – Ariel Spring Clean with a floral fragrance and Ariel Fresh Clean with a refreshing fragrance.

This launch is in keeping with Ariel's legacy of being the innovation leader in detergents – from being the first 'compact' detergent to be launched in India that allowed consumers to use less powder per wash; to the enzyme technology for safe stain-removing power; followed by the revolutionary 'smart eyes' technology to detect and remove stains; and now, the unbeatable combination of 'superior cleaning' and 'a choice of fragrances' with the launch of the two new variants.



Research conducted by Ariel on the Indian laundry market indicates that 'fragrance' in detergents is an important factor of delight for the home-maker in her daily laundry chore.



Commenting on the launch of Ariel in two fragrances, Procter & Gamble associate director marketing Rahul Malhotra said, "While intuitively we knew that fragrance is a strong delight factor, our conviction grew stronger when a consumer study on laundry habits indicated that almost eight out of every 10 consumers expressed a desire for fragrance in their detergent to break the monotony of the laundry chore. More so, a winning combination of 'superior stain-removal' and 'pleasant fragrance' was unmet by current detergent powders in the market. Therefore, in keeping with Ariel's legacy of leading innovation, we have developed and launched Ariel in a choice of fragrances Spring Clean and Fresh Clean to delight Indian homemakers."



Commenting on the launch, veteran actor Sharmila Tagore said, "I have always believed it best to give children the freedom to be their playful and creative selves, and rely on a good quality detergent to take care of the stains on their clothes. I first encountered Ariel in England even before it was launched in India, and have been using it through the growing years of Saif, Saba and Soha. I am delighted that in addition to giving us impeccably clean clothes, the trusted Ariel is now available in a choice of two fragrances."

Emphasising the importance of fragrance in one's overall wellness, world-renowned and India's No.1 Aroma-therapist, Dr Blossom Kochhar said, "I think it's truly breakthrough and thoughtful for a detergent to provide aroma-therapy to India's millions of home makers at no extra cost!! Fragrances do play an essential role in one's life as they touch your senses; rejuvenate you and boost your confidence. I tried both Ariel Spring Clean and Ariel Fresh Clean on our clothes – while Ariel Spring Clean can rejuvenate the mood with its floral fragrance, Ariel Fresh Clean relaxes with its fresh natural scent."

Over the years, Ariel has enjoyed endorsement from celebrities such as actress and social worker Shabana Azmi, TV's most popular 'saas-bahu' duo Smriti Iraani and Apara Mehta, and millions of homemakers in India.

Ariel Spring Clean and Fresh Clean is available at all leading general and chemist stores at a price of Rs 145 for 1.5 kg; Rs 99 for 1 kg; Rs 50 for 500 gm; Rs 22 for 200 gm and Rs 2 for a 20 gm sachet.

Latest Reads
BTVi unveils new brand positioning

BTVi has unveiled its new positioning, #OpinionsThatCount, aimed at impacting the opinions of the influencers. With this, BTVi will be the voice and choice of the influential. An integrated campaign will be launched primarily catering to influencers, key decision makers and opinion makers.

MAM Media and Advertising People
Cornitos unveils 'Crispy' mascot

Cornitos, the flagship brand of Greendots Health food Ltd, rolled out its new brand campaign announcing the launch of its mascot. With its inception in 2009, it is for the first time that the brand has given a face to its much-loved Nachos category.

MAM Media and Advertising Ad Campaigns
Barbie's 'Power Of Play': Mattel, BBDO remind parents

MUMBAI: Mattel Asia has launched a new video for its Barbie® brand as part of its broader initiative to empower girls. Mattel Asia, takes on the widely held belief in Asia that imaginative play is not important to a child’s development, with the release of, “The Power of Play with Barbie,” a part...

MAM Media and Advertising Ad Campaigns
Zee Mundo hires Steinbranding

MUMBAI: Steinbranding, the international design agency with headquarters in Buenos Aires, responsible for the image of more than 50 channels worldwide, was chosen by the major Indian media group, Zee Entertainment Enterprises to create the brand, naming and on-air & off-air branding for Zee...

MAM Marketing Brands
Exquisite partners with Warner Bros. consumer products

Exquisite, an innovative and experienced player in the EMEA market, has teamed up with Warner Bros. Consumer Products EMEA (WBCP EMEA), on behalf of DC Entertainment, to create the first retail loyalty programmes featuring DC Super Heroes.

MAM Marketing Brands
Cadbury Bournvita Biscuits introduces new tiffin pack

Mondelez India Foods is set to launch a new tiffin pack of its highly successful Cadbury Bournvita Biscuits with an aim to encourage consumers to make it a habit in the morning to have the biscuit.

MAM Marketing Brands
FCB Ulka wins advertising duties for AVT Premium

MUMBAI: A.V. Thomas & Company has appointed FCB Ulka Bangalore to handle the advertising duties for their flagship brand, AVT Premium. The win adds to FCB Ulka Bangalore’s portfolio which includes marquee clients like ITC Biscuits & Confectionery and Wipro Consumer Care & Lighting. AVT...

MAM Media and Advertising Account
Wringley's Doublemint tells a 'fresh' new love story

MUMBAI: Released on Youtube on 21 October, the new TVC of Wringley's Doublemint conceptualised by BBDO Indua and directed by Shoojit Sircar has already garnered over two lac views.

MAM Media and Advertising Ad Campaigns
Flipkart announces integrated brand communication campaign

There are a host of dates earmarked in India’s annual calendar where consumers wait with bated breath to partake of the celebrations. Clearly figuring in this list is the ‘The Big Billion Days’ (BBD), that has been made popular by Flipkart over the past two years. As a concept, Big Billion Day was...

MAM Media and Advertising Ad Campaigns

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories