SaharaOne strengthens 8:30-10:30 pm band with new shows

MUMBAI: With the dawn of the New Year, SaharaOne has got into an aggressive mode as far as new programming initiatives are concerned. The channel will be launching three new shows through January and February, thus buttressing their 8:30 pm to 10:30 pm time band.

Come 17 January and the channel will launch two new dailies. The first being an interactive show called Dial and Win at 8:30 pm followed by A.D.A (Acting and Dance Academy) at 9 pm, both of which will be aired from Monday to Thursday.

Dial and Win will be a live interactive half hour show where viewers can call in and answer some generic questions asked to them and win great prizes. Also interesting is the fact that in case the caller does not know the answer to the question, he or she can take help from family members and yet win if they answer correctly. With the strategic time placement of this show, SaharaOne hopes to drain in viewers from here into their other new offering - A.D.A.

In effect, with A.D.A coming in, the comedy band has been wiped out from the channel. The new show will be replacing Sridevi starrer Malini Iyer, which aired on Mondays and Tuesdays at 9 pm and Bhagwan Bachaye Inko that aired on Wednesdays and Thursdays in the same time band.

On Valentine's Day - 14 February, SaharaOne will be launching a reality show titled Dil Chahta Hai produced by Miditech in the 9:30 pm time band. Also a point in note here is that Star One has a similarly titled weekly show called Dil Kya Chahta Hai, which airs on Thursdays at 9:30 pm and reflects life in a big city and what it means to be a man, with all its faults, failures and successes.

The recently launched Hema Malini starrer Kamini Damini on SaharaOne is already airing on the channel from 27 December in the 10 pm slot. With the coming of Kamini Damini, SaharaOne's fairly new show Kuch Love Kuch Masti, which hasn't been doing too well was pushed to the 11:30 pm slot and is slated to go off air very soon.

Speaking on the launch of A.D.A, which has been conceptualised by Ken Ghosh and produced by Percept Production Company, SaharaOne Television COO Karuna Samtani says, "A.D.A. is a very realistic story and at the same time is light hearted, fast paced and glamorous. The premise is that of a dance and acting school for the aspiring youth in the country."

Ghosh on the other hand says, "When you throw in 12 young people in the same serial, you are bound to get something that is fresh and vibrant. We have also included songs in the serial as they are a way of expressing joy and happiness, which is not really seen on television."

A notable innovation in A.D.A is that a monthly contest called 'Kaun Banega Soap Star?' will be woven into the show, which will give viewers a chance to participate and grab a role in the serial. Speaking to on the same, Samtani says, "There are a lot of talent hunts going on but at the end of the day not many give tangible returns to the winners. Our effort will be to give one person a chance each month to realise their dream through our contest."

SaharaOne apart from strengthening its programming has also strengthened its programming team with Kumud Chowdhary taking over as the head of programming from 11 January.

Latest Reads
Untapped TV audience of 100 mn for international channels

The International Television Research Group (inTV) and GlobalWebIndex compared internet users aged 16-64 who watch any of the international TV channels such as BBC News, Bloomberg Television, CNBC, CNN, Euronews, Eurosport, France 24, National Geographic Channel, Sky News and TV5Monde channels at...

Television TV Channels Viewership
Zeel channels continue to rule Hindi channels; Colors, Star Maa return to across genres list

BENGALURU: Zee Entertainment Enterprises Ltd (Zeel) free to air (FTA) Hindi GECs Zee Anmol and flagship Zee TV were once again ranked second and third in Broadcast Audience Research Council of India (BARC) weekly list of top 10 channels across genres for week 37 of 2018 (Saturday, 8 September 2018...

Television TV Channels Viewership
Kannada, Marathi, Tamil, Telugu market witness no change in BARC week 37

Colors Bangla and Jalsha Movies swapped their third and fourth positions in the Bengali space in the BARC data’s week 37. Big Ganga and Bhojpuri Cinema exchanged their first and second positions in the Bhojpuri segment. In the Kannada, Marathi, Tamil and Telugu market, no changes were observed....

Television TV Channels Viewership
Republic TV leads English news in BARC week 37

NDTV 24x7 stood at fifth position in the English news genre according to All India BARC data week 37. No changes were observed this week in the English business news genre. Aaj Tak continued to lead in Hindi news genre (U+R). Moreover, Aaj Tak and ABP News also continued to dominate in Hindi news...

Television TV Channels Viewership
ALTBalaji appoints Divya Dixit as Senior Vice President, Head of Marketing

Balaji Telefilms has recently been integrating great leadership talent from across the board to spearhead the business and become a powerhouse. Further fortifying its leadership at ALTBalaji - India’s largest platform for original and exclusive digital content, the company announced the appointment...

Television TV Channels GECs
DSport to broadcast Laver Cup from 21-23 September

DSport will bring live action from the second edition of Laver Cup, a men's tennis tournament between teams from Europe and the rest of the world to be held in Chicago from 21-23 September 2018.

Television TV Channels Sports
India’s top media companies announce formation of Digital News Publishers Association

Amidst a plethora of industry bodies and sectoral alliances in the Rs. 1.5 trillion Indian media and entertainment sector, another such organization today took birth. It has been christened the Digital News Publishers Association (DNPA). 

Television TV Channels News Broadcasting
Raj Nayak, Janak Sarda to be felicitated by International Advertising Association

At the annual International Advertising Association (IAA) Inspire awards to be held at Bucharest on 2 October 2018 with advertising and marketing leaders from all over the world in attendance, Viacom18 COO Raj Nayak and past president IAA India Chapter will be felicitated with the prestigious "...

Television TV Channels People
Sports most benefited genre in Chrome DM week 37

With a growth of 2.82 per cent as compared to last week (36), the sports genre marked the highest opportunity to see (OTS) among all categories in week 37 of Chrome Data Analytics & Media.

Television TV Channels News Broadcasting

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories