5 January 2005 Newsletter Subscription Email this Page Volume 12 - Issue No: 17
Adex Analysis













Life Insurance advt. on TV registers 84% rise
Life Insurance advertising on television registers an 84% rise during Jan-Nov '04 compared to Jan-Nov '03.

Media, Advertising & Marketing Watch
Online matrimonial search gains popularity
The Internet and Online Association (IOA) announced the findings of a research study on Online Matrimonial Search.

Nick launches 'The SpongeBob SquarePants' contest
Speaking about contests-based channel promotions, the kids' channel Nick is now next in the league after Hungama TV introducing a Kids' Ka Kamaal contest.

HT media appoints Roychowdhury as marketing head
 HT Media, the company which owns Hindustan Times, has announced the appointment of Benoy Roychowdhury as business head (media marketing).

Guest Speak
The Day The Old Telephony Died
 NASEEM JAVED's Westside View

TV Ratings
Top 10 Programmes (19 December 2004 to 25 December 2004)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (19 December 2004 to 25 December 2004)
Star Plus
MAX
Sony Entertainment
Sun TV
Gemini TV
Eenadu TV

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Source: www.indiantelevision.com
Today's Newsbreakers.......India
Print media outpaces TV in advertising: Adex study
Source: The Hindu Business Line
   
Ads on films: place it right
'World's first global beer' Brahma in search for agency
Pepsi claims right on Dil Maange More
Different shades at JWT
BEware brings...
Brands going live
Let the boom times roll
Source: Economic Times
   
   
Indian ad firms show restraint
Amex, Dell withdraw ads after tsunami
Source:Times of India
Subhash Kamath of Ambience Publicis to join Bates as CEO
NDTV's Narendra Tripathi set to join Jagran TV as sales head
"I am back into the heart of business," says Prabhakar Mundkur
Femina gets serious, speaks out against domestic violence
Hungama hires two senior hands
Source:Agency Faqs
   
   
HC stays overseas release of film ‘Dil Maange More’
Source:The Financial Express
   
Soon you can say goodbye to ads on telly
Source:newkerala.com
International News
Pepsi delays TV ad after tsunamis
  Source:IHT
   
$60 Mil. Payless Business Goes Into Play
Gilligan Succeeds O'Neill as Mitsubishi Motors CEO
Minnesota AG Hits Cap One With False Ad Charges
Intel Trims Playing Field in $300 Mil.+ Review
Meyer Makes FCB Wait for Blamer
  Source: Ad Week
   
Howard Slapped With $Irius Ad Tab
  Source:NY Post
   
DHL clinches two advertising campaign awards
  Source:The Malaysia Star
   
'Spam King' to halt ad invasion
  Source:CNN
Horizon Awarded $50 Million ING Direct Media Account
Goldman Sachs Forecasts Boom In Online Advertising
Nielsen Has New Year's Eve Data Blast, Withholds Ratings In A Dozen Key Markets
Blog Readership Up In '04; Advertisers Not Sold
  Source:Media Post
   
Melanie Wells On Advertising And Marketing
  Source: Forbes
   
Herald launches new advertising campaign
  Source; The Herald, UK
   
PHD hangs on to UKTV media account
Telegraph unveils travel supplement blitz
  Source: Media Week (UK)
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