84 per cent rise in Life Insurance Advertising on Television during
Jan-Nov ‘04 compared to Jan-Nov ‘03.
Life
Insurance shows opposite trend in 2nd half 2004 compared to that
of 2003 on Television.
Life
Insurance advertising up 353 per cent in 2003 compared to 2000
on TV.
‘LIC’
top Life Insurance advertising on Television in 2004 (i.e Jan-Nov
’04).
This
week, AdEx India looks at Life Insurance category. First, let’s
look at the Life Insurance advertising on Television across Jan-Nov
in 2003 and 2004.
84
per cent rise in Life Insurance advertising on Television during
Jan-Nov 2004 compared to Jan-Nov 2003.
Now,
let’s look at the advertising behavior of Life Insurance category
in 2003 and 2004 on Television.
The
second half 2004 shows an opposite trend in Life Insurance advertising
compared to the second half 2003.
Let’s
look at the advertising spends of Life Insurance in 2003 compared
to the past years.
Life
Insurance advertising rises 353 per cent in 2003 compared to 2000
on Television.
Lastly,
let’s look at the advertisers that top Life Insurance advertising
on Television in 2004 (i.e Jan-Nov ’04).
Life
Insurance Corp of India tops Life Insurance advertising
(with 27 per cent of the advertising share) closely followed
by ICICI Prudential Life Insurance (with 25 per cent of
the share) at the second position. Others constitutes of
SBI Life Insurance, Metlife India, Kotak Mahindra Old Mutual
Life Insurance etc.
We
shall be coming out with similar analyses on other categories
in the coming days.
(Analysis from AdEx India - A Division of TAM Media Research)
