25 January 2005 Newsletter Subscription Email this Page Volume 12 - Issue No: 31
Media, Advertising & Marketing Watch













TV channels unite for Tsunami cause
6-hour mega show to be simulcast live across news channels on 6 February; across Hindi entertainment channels on 12th.

UTV creates the first ever telethon in India for CRY

Executive Dossier
'Don't spend a scanty 2 per cent on POP, spend at least 10 per cent'
Interview with POP ASIA 2005 chairman (Steering Committee) Harish Bijoor

J&J's Rahul Gambhir to head Red Bull sales & marketing

Adidas to be official partner of 2008 Olympic games

Reebok using hockey to break the ice in US, Canada

Executive Dossier
"When we first came in people were unaware of the concept of licensing"
Interview with Licensing Plus India director G.P. Singh

Guest Speak
Global Internet Branding Of High-Tech Enterprises
NASEEM JAVED's Westside View

TV Ratings
Top 10 Programmes (9 January 2005 to 15 January 2005)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (9 January 2005 to 15 January 2005)
Star Plus
Sony Entertainment
Sun TV
Star Gold
Gemini TV
MAX

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Today's Newsbreakers.......India
IHHL to sponsor Dubai Global India Film Awards
Source:The Hindu Business Line
   
More sponsors for PHL
  Source: The Statesman
 
   
'Black Friday' makers will drop 'true story' tag
  Source: Times of India
   
Tata Steel media AoR moves to MindShare
Source:Economic Times
Vyas Giannetti hires Sanjay Sipahimalani as Exec Creative Director
Tata Steel consolidates planning & buying with Mindshare
UTV Motion Pictures bags 4 STAR Screen awards
Telethon on Sony targets a revenue of Rs 2.5 crore
Source:Agency Faqs
   
   
Sania loses to Serena, but earns endorsement offers
It`s brand-building time for public sector banks
Source:Business Standard
   
International News
EU Approves WPP Acquisition of Grey Global Group
Mitsubishi Looks at 5 Shops in Final Round
Cadillac Casts Travolta in Super Bowl Promo
Home Depot Taps GM's Adams for Marketing
Ups and Downs Cloud Future of Reality TV
  Source: Ad Week
   
Ad legends elected to advertising hall of fame
  Source: Strategiy
   
'Rolling Stone' reverses, will accept Bible ad
  Source:USAToday
   
Emap shrugs off dip in jobs advertising
  Source: Independent
   
Sears Canada tire ads violate Competition Act
  Source:CTV
   
Ad campaign to promote Internet tipline
  Source:CNEWS
Adware Weary: 'AdWare' Drops Name, Becomes Mediaplex
Ad Network To Reward Publishers For Bringing In Advertisers
Volkswagen Fights Viral Infection
  Source: Media Post
   
Election talk spurs radio advertising
  Source;Guardian
   
WPP-Grey deal gets EU approval
ITV and Cobra sign for movie sponsorship package
  Source: Media Week (UK)
   
Cadillac Enlists Travolta for Super Bowl Promo
 

Source: Brand Week
   
WPP merges healthcare units
  Source: Financial Times
   
Infinity Launches Branding Campaign
  Source: Media Week (US)
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