Television

TV channels unite as one for Tsunami cause

MUMBAI: Talk about solidarity! The Indian Ocean tsunami, a disaster of unimaginably horrific magnitude, has galvanised the film and television fraternity into a historic coming together in aid of the victims.

In the biggest ever fund raiser in South Asia, The Film and Television Producers Guild of India, in association with the Indian film and television industry today announced the 'HELP! Telethon Concert'.

Bringing together different facets of the Indian entertainment industry, the concert will be held at the MMRDA grounds at the Bandra-Kurla Complex in Mumbai on 6 February. The effort: to raise funds towards the Prime Minister's National Relief Fund a/c HELP.

Speaking at a media briefing ahead of the event, Film &TV producers guild president Amit Khanna said, "It is for the first time that a truly holistic, integrated effort is being organised for charity anywhere in the world."

The six-hour mega concert will be simulcast live across news channels on 6 February and across all Hindi entertainment channels on 12 February.

Said SET India CEO Kunal Dasgupta, "This would be akin to a television roadblock that is unprecedented in the history of television globally."

Never before anywhere in the world has such a fund-raiser been organised which cuts across all media. With over 250 stars, the telethon offers advertisers a unique opportunity as for the first time all news and entertainment channels will beam the same programming and commercial breaks. With national broadcaster Doordarshan also part of the effort, the event is expected to reach an estimated 300 million viewers in India alone.

Star India will be spearheading the ad sales drive and has set aside Rs 10 million as an initial seed capital towards the fund. Says Star India COO Sameer Nair, "Together we will create history."

Considering the fact that any advertiser booking spots on the concert will have a virtual blanket brand presence across a huge swathe of the television space, it will be interesting to see what the spot rates for booking advertising on the show will entail. Since the whole effort is part of a noble cause, Star would be well justified in marking up the rates well beyond the normal peak tariffs. And this is one event where advertisers will not mind shelling out. Or so one assumes.

News channels participating in the telethon are DD News, Aaj Tak, NDTV 24X7, NDTV India, Star News, Zee News, CNBC and Sahara Samay. The entertainment channels participating are DD, Star Plus, Star One, Star Utsav, Star Gold, Star Vijay, Channel [V], SET, Max, Zee TV, Sab TV, MTV and Zoom.

A special song entitled HELP! composed by none other than Anu Malik and the lyrics penned by Prasoon Joshi is also in the agenda. The album will be released by T-series.

Viewers will be able to request online a poem, song, dialogue or performance rendered by a superstar. Also, multiple secured payment gateways have been made available apart from the traditional avenues. PriceWaterhouseCoopers have been appointed as the official auditors for the event and have recommended secured payment gateways over online banking, credit cards, SMS short code 4646 and cash deposits at banks.

Multiple agencies are also contributing their services pro bono to ensure success of the endeavour.

It doesn't get bigger than this. Just how big is what everyone is looking forward to seeing.

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/23/BTVI.jpg?itok=ZZwPD5K2
Don't just believe in passive communication: BTVI's Anuj Katiyar

It’s been two years since BTVI has come into the English business news picture. A tough nut to crack, the channel has been at it by first challenging the incumbents and later by revamping itself to suit the new generation of business news viewers.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/22/star.jpg?itok=nH3qWMLI
Star Sports unveils #BattleofSixes campaign for the upcoming PAYTM India- West Indies ODI and T20 series

This festive season is set to take cricket fans by storm as the battle of sixes begins with India taking on West Indies in the PAYTM ODI and T20 series, starting Oct 21st and November 4th, 2018 respectively.

Television TV Channels Sports
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/22/laliga.jpg?itok=x-xZDNBY
LaLiga Football Schools launch in Kerala

LaLiga, Spain’s top football league, recently launched the LaLiga Football Schools in India. It is a comprehensive grassroots football development programme in association with India On Track

Television TV Channels Sports
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/22/pro.jpg?itok=sugTQBrT
Triple gold medalist and former autralian olympic swimmer, stephanie rice debuts as an expert presenter on vivo pro kabaddi season vi in india

This season Star Sports, the official broadcaster for VIVO Pro Kabaddi League 2018 lifts the spirit of the game a notch higher with the announcement of three - time Olympic Gold medallist, Stephanie Rice, as an addition to the illustrious expert panel.

Television TV Channels Sports
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/22/anuj.jpg?itok=-E5WfiLv
IndiaCast rejigs revenue top brass in bid to grow across markets, platforms

In a move aimed at synergizing processes and business opportunities to scale up revenues, IndiaCast, the domestic, international and digital distribution arm of Viacom18 and TV18, today, announced an organizational rejig of its revenue management structure.

Television TV Channels People
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/22/mip.jpg?itok=inSA-NKs
Eros Now's Smoke MIPCOM screening gets packed house

A packed house turned up to watch Eros Now’s premier of its original Smoke at the Verriere Californie in the famed Palais des Festivals in Cannes, France on 15 October 2018.  The shortened  20 minute version of the 45 minutes per episode had you gripped right from the first frame which showed the...

Television TV Shows Drama Series
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/22/maa.jpg?itok=i996yNGM
Sun TV, Star Maa only non-Hindi GEC channels in across genre list

For the second consecutive week in a row, the Sun TV Network’s flagship Tamil GEC and Star India’s flagship Telugu GEC Star Maa were the only non-Hindi GEC channels in Broadcast Audience Research Council of India (BARC) weekly list of top 10 channels across genre.

Television TV Channels Viewership
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/22/net.jpg?itok=nUmDLaeP
Infotainment genre’s steady shift towards localisation

It’s home! That’s the cry that almost every broadcaster is uttering today when it comes to wooing viewers with content. Even as kids’, lifestyle and GECs are witnessing an uptake in local content, the infotainment genre isn’t going to be left behind.

Television TV Channels Specialised and Niche
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/20/Amazon_NEW.jpg?itok=KI9MRqO5
Amazon most advertised brand in BARC week 41

The Broadcast Audience Research Council (BARC) India has released its data for last week’s top advertisers and brands between 6-12 October 2018. The data is a reflection of top 10 advertiser and brands across genre on Indian television (U+R) : 2+ Individuals.

Television TV Channels Viewership

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories