TV channels unite as one for Tsunami cause

MUMBAI: Talk about solidarity! The Indian Ocean tsunami, a disaster of unimaginably horrific magnitude, has galvanised the film and television fraternity into a historic coming together in aid of the victims.

In the biggest ever fund raiser in South Asia, The Film and Television Producers Guild of India, in association with the Indian film and television industry today announced the 'HELP! Telethon Concert'.

Bringing together different facets of the Indian entertainment industry, the concert will be held at the MMRDA grounds at the Bandra-Kurla Complex in Mumbai on 6 February. The effort: to raise funds towards the Prime Minister's National Relief Fund a/c HELP.

Speaking at a media briefing ahead of the event, Film &TV producers guild president Amit Khanna said, "It is for the first time that a truly holistic, integrated effort is being organised for charity anywhere in the world."

The six-hour mega concert will be simulcast live across news channels on 6 February and across all Hindi entertainment channels on 12 February.

Said SET India CEO Kunal Dasgupta, "This would be akin to a television roadblock that is unprecedented in the history of television globally."

Never before anywhere in the world has such a fund-raiser been organised which cuts across all media. With over 250 stars, the telethon offers advertisers a unique opportunity as for the first time all news and entertainment channels will beam the same programming and commercial breaks. With national broadcaster Doordarshan also part of the effort, the event is expected to reach an estimated 300 million viewers in India alone.

Star India will be spearheading the ad sales drive and has set aside Rs 10 million as an initial seed capital towards the fund. Says Star India COO Sameer Nair, "Together we will create history."

Considering the fact that any advertiser booking spots on the concert will have a virtual blanket brand presence across a huge swathe of the television space, it will be interesting to see what the spot rates for booking advertising on the show will entail. Since the whole effort is part of a noble cause, Star would be well justified in marking up the rates well beyond the normal peak tariffs. And this is one event where advertisers will not mind shelling out. Or so one assumes.

News channels participating in the telethon are DD News, Aaj Tak, NDTV 24X7, NDTV India, Star News, Zee News, CNBC and Sahara Samay. The entertainment channels participating are DD, Star Plus, Star One, Star Utsav, Star Gold, Star Vijay, Channel [V], SET, Max, Zee TV, Sab TV, MTV and Zoom.

A special song entitled HELP! composed by none other than Anu Malik and the lyrics penned by Prasoon Joshi is also in the agenda. The album will be released by T-series.

Viewers will be able to request online a poem, song, dialogue or performance rendered by a superstar. Also, multiple secured payment gateways have been made available apart from the traditional avenues. PriceWaterhouseCoopers have been appointed as the official auditors for the event and have recommended secured payment gateways over online banking, credit cards, SMS short code 4646 and cash deposits at banks.

Multiple agencies are also contributing their services pro bono to ensure success of the endeavour.

It doesn't get bigger than this. Just how big is what everyone is looking forward to seeing.

Latest Reads
US$ 4.5 bn expected from IPL rights; SC recommends accounts scrutiny

The Supreme Court on Friday froze all financial transactions between the BCCI and state cricket associations by directing the apex body not to disburse any funds till it resolves to abide by the Justice RM Lodha panel recommendations on reforms by 3 December . The top court ordered that none of...

Television TV Channels Sports
TVS Tyres is co-presenter for Asian Champions Trophy 2016

Continuing its strong connect with sports, TVS Tyres has associated with Asian Champions Trophy 2016 by becoming the co-presenter. The Asian Champions Trophy is one of the premier hockey tournaments, a much sought after annual international competition promising some great hockey action. This...

Television TV Channels Sports
Q2-17: Zee Learn declares maiden interim dividend

The board of directors of the Essel group’s education company Zee Learn Limited (ZLL) have declared a first time ever dividend of 5 percent per equity share of Re 1 each for the quarter ended 30 September 2016 (Q2-17, current quarter).

Television TV Channels Factual & Documentary
Whether BARC action can stop unethical practices?

MUMBAI: Can businesses and industries practise their art of selling fairly although they have 'Fair Practices' training during academic courses, workshops and several ISO and other certifications? There seems to be the fear of the lawman, and not the law in India. If the traffic cop is watching,...

Television TV Channels Viewership
TV Superhighway: beIN, Yaddo, AfricaXP have joined us, says Magine CEO Ambuj Goyal

CANNES; Magine has secured partnerships with four of the industry’s most exciting sports, documentary and entertainment content providers. Partnerships with beIN, the international media group and owner of MIRAMAX; Yaddo, the new documentary streaming service headed up by former head of The BBC’s...

Television TV Channels Factual & Documentary
Colors emerges strong on strength of Naagin I & II

MUMBAI: One of the top rated shows Naagin Season 2 helped Colors reach a top-ranking position.

Television TV Channels GECs
Pakistan Broadcasters Association to oppose PEMRA Indian content ban

MUMBAI: The Pakistan Electronic Media Regulatory Authority (PEMRA) shocked both Pakistan and Indian broadcasters when it issued an order blanking out  all Indian content from Pakistan’s television channels on 19 October.

Television TV Channels GECs
Sony Pix to telecast 'Jurassic World' on 22 October

Sony Pix will take the viewers on a thrilling, adventurous journey with cloned dinosaurs in their Billion Dollar Premiere property. The channel plans to air Jurassic World on 22 October at 1 pm and 9 pm.

Television TV Channels English Entertainment
Sony AXN scripts deal with Pinewood; buys stake in SVOD service Hopster

Folks at Sony Pictures Television (SPT) are in a celebratory mood. Not only has it signed a six-series deal with Pinewood Television but has also acquired a minority stake in the London-based video subscription service for kids content - Hopster.

Television TV Channels English Entertainment

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories