MAM

Adidas to be official partner of Beijing 2008 Olympic games

MUMBAI: The Beijing Olympic organisers and Adidas-Salomon AG today announced that adidas will be the official sportswear partner of the Beijing 2008 Olympic Games.

The sports major had recently also extended its long term partnership with FIFA for the FIFA World Cup in 2010 and 2014.

 

 

Under the agreement with the Beijing Olympics, Adidas will supply sportswear for all staff, volunteers and technical officials of the 2008 Olympic Games and the Beijing 2008 Paralympic Games. Adidas will also outfit the Chinese Olympic teams for the Turin 2006 Olympic Winter Games and the Beijing 2008 Olympic Games.

"Adidas is proud and honored to play a major part when the world's biggest and most exciting sports celebration event will be held for the first time in the world's biggest country, China. In addition, we are excited to support the Chinese Olympic team in its mission to deliver outstanding Olympic performance on home soil," said adidas-Salomon CEO Herbert Hainer.

 

 

"Adidas has been a part of the Olympic Movement ever since our founder Adi Dassler produced his first pair of sprint spikes for an Olympic athlete back in 1928. The Beijing 2008 Olympic Games will once again be worldwide visible proof of our dedication to athletes, products, innovation and leadership. At the same time, the Beijing 2008 Olympic Games provide us with a unique platform to build the Adidas brand image and business in China and the whole of Asia," he added.

"As one of the major important sponsors, Adidas has always paid enthusiastic attention and rendered active support to the development of China's sports," Beijing Organizing Committee for the Games of the XXIX Olympiad (BOCOG) executive vice president Wang Wei said at the signing ceremony.

"In the context of the rapid growth and continuous expansion of the Chinese sports market, we believe Adidas, by sponsoring the Beijing 2008 Olympic Games, will make greater contributions to the Olympic Movement and to China' s sports as well as create larger room for its own development and a better prospect. We are looking forward to the friendly and reciprocal co-operation with Adidas," Wang added.

 

 

The composite logo of Adidas and the Beijing 2008 Olympic Games was also unveiled.

Chinese gold medalists from the Athens Olympic Games, including Feng Kun and Xian Dongmei, also attended the signing ceremony and expressed their confidence in winning gold again in 2008. "All of us in China put our hearts in the Beijing 2008 Olympic Games. We'll be successful!" said Xian Dongmei, Gold Medalist of Women's 52 kg Class Judo at the Athens Olympic Games.

Adidas was already an Official Supporter of the Athens 2004 Olympic Games, and supplied more than 1.4 million products to federations, volunteers, officials and others. By outfitting 22 National Olympic Committees, Adidas secured its position as the true Olympic brand in Athens and was the brand of choice of nearly 50 per cent of the athletes at the 2004 Olympic Games.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/06/27/Monty%20Singh.jpg?itok=ULoJAvJ9
Gartner ranks Genpact as 'visionary' for workplace services

NEW DELHI: Global professional services firm focused on delivering digital transformation for clients Genpact has been named by Gartner as a Visionary in its January 2017 Magic Quadrant for Managed Workplace Services (MWS), North America report. Gartner also recognized Genpact across three use MWS...

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/06/27/brokerage.jpg?itok=pakZvrX4
Anuj Puri rebrands JLL's residential brokerage biz

MUMBAI: Anuj Puri, former chairman & country head of international property consultancy JLL India, has announced the launch of Anarock Property Consultants, essentially rebranding JLL's erstwhile residential brokerage business which he acquired earlier this year. Simultaneously, Puri announced...

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/06/27/inside%20%284%29.jpg?itok=QpDkWfv2
Top 10 television advertisers during first 24 weeks of 2017

BENGALURU: Hindustan Unilever Limited (HUL), Reckitt Benckiser (India) Ltd (RBIL) and Baba Ramdev’sPatanjaliAyurved Ltd (Patanjali) were the three top advertisers that have been present in all the 24 weekly lists of Broadcast Audience Research Council of India (BARC). All the three players are...

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/06/23/Anupam-Vasudev.jpg?itok=aYdMK55L
Aircel lucky customers to get up to 20 times more recharge value

MUMBAI: Tapping the increasing trend of customers choosing to recharge their phones online or through apps, Aircel, one of the leading innovative telecom brands in India, has launched an incredible talk time offer for its customers today. The offer provides an opportunity to a customer to win 20...

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/06/23/Subroto_Geed-Vishal_Maheshwari.jpg?itok=s-rLjZLV
McDowell's soda brings Viu's Daggubati show on Gemini TV

MUMBAI: Friendship and brotherhood is the support system that sees millennials through moments of self-doubt and obstacles and is truly responsible for shaping them. McDowell’s No.1 Luxury Soda by United Spirits Limited – a Diageo Group Company is now bringing alive such friendships of well-known...

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/06/23/Untitled-1.jpg?itok=t1NTJ2FS
Viacom18 working with MCGM to instal art-inspired mobile toilets

MUMBAI: In a bid to support the Municipal Corporation of Greater Mumbai (MCGM) make Mumbai open defecation-free, Viacom18 has flagged off the second phase of its Chakachak Mumbai campaign in Bandra. As a part of this initiative, aesthetically designed mobile community toilets are being used as...

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/06/22/tubelight.jpg?itok=JCsfNalw
UC News to promote ‘Tubelight’, partners SK Films

UC News, a part of Alibaba Mobile Business Group, with over 100 million monthly active users in India and Indonesia, has partnered with SK Films to promote the most awaited movie of the year - Tubelight.

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/06/22/Roda%20Mehta.jpg?itok=qX60_49A
AAAI honours senior media planner Roda Mehta

MUMBAI: The Advertising Agencies Association of India (AAAI) has announced that the recipient of this year’s AAAI Lifetime Achievement Award is Roda Mehta. AAAI Award is the highest honour given to an individual in India for his/her outstanding contribution to the Advertising Industry. The AAAI...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/06/22/Vaibhav-Odhekar.jpg?itok=uTHBo16N
Ad platform POKKT appoints Wahab as VP

MUMBAI: POKKT, India’s & SEA’s leading smartphone advertising platform for mobile games, has announced the appointment of Abdul Wahab as Vice President, Global Delivery Head. Abdul will be responsible for timely delivery of campaigns, optimizing cost, maintain KPIs towards the goals targeted,...

MAM Media and Advertising People

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories