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Shedding light on the event, COO UTV Television Content Vikas Varma
said, "A telethon is a very popular concept in America, but
in India we are trying it on for the first time. For the last two
years we have been trying to implement the idea but somehow it didn't
materialise for it requires a lot of work at the backend. This time
around, a virtual call centre has been set up at the film city where
the actors would be dropping in as the shooting goes on. This telethon
is not at all about entertaining viewers but pledging money for
a noble cause."
The show promises to have celebrities from different walks of life
- Shah Rukh Khan, Bipasha Basu, Gautam Singhania, John Abraham,
Harsha Bhogle, Jackie Shroff, Makrand Deshpande, Raveena Tandon,
Pooja Bedi, Diana Hayden to name a few. Stars will come on air narrating
emotional and humorous anecdotes about their childhood. The celebrities
will also share some heart rendering moments with the viewers.
Viewers can also get to enjoy the best of Bollywood and Indi-Pop
performances, stand up comedy, interviews and musicals. The celebrities
will appeal to their fans and viewers to contribute time or money
to support this initiative.
Viewers can call on the tollfree number 1600221900. Hutch &
BPL can sms on 8558 cry, followed by the amount they want to pledge.
There will be volunteers who will be taking these phone calls and
messages, on behalf of CRY.
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