19 January 2005 Newsletter Subscription Email this Page Volume 12 - Issue No: 27
Adex Analysis













International airlines advt on TV up 82%
82 per cent rise in International Airlines Advt in 2004 compared to 2003 on Television.

Media, Advertising & Marketing Watch
Sengupta quits Star; returning to IPAN as prez
Star Sr VP, corporate affairs, Vivek Sengupta has called it quits and is headed back to IPAN as prez.

HLL's Venkataramanan promoted to Unilever
HLL group media manager (C. Asia) B Venkataramanan elevated to media head of Unilever Europe.

Rajiv Desai - on his new venture 'Comma'

Vikram Satyanath joins Lowe as Bangalore head

Star's Shetty joins Disney as ad sales head (West)

Hit Ent, LPI to licence 'Bob The Builder' in India

Guest Speak
Five Faces of Corporate Image
NASEEM JAVED's Westside View

TV Ratings
Top 10 Programmes (2 January 2005 to 8 January 2005)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (2 January 2005 to 8 January 2005)
Star Plus
Sony Entertainment
Sun TV
Zee Cinema
Gemini TV
Zee TV

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Today's Newsbreakers.......India
Asian POP ad show begins tomorrow
Cheil Comm bags Hyundai premium car accounts
CII brand summit to focus on `connecting with customer'
HIT launches Bob the Builder licensing programme
Source: The Hindu Business Line
 
   
Jet spends most on print media ads, IA tops TV chart: report
Source:Financial Express
   
The great Indian safari
Adding India to their portfolio
Source:Economic Times
   
Ad agencies gear up for heady times
Source:Moneycontrol.com
Print ad rates on the rise in Gujarat
Pushing Outdoor
Source:Business Standard
   
Luxury marketers learn value of targeted ads
Source:Keralanext
   
   
Salvage national pride. Pop in some Rajnigandha paan masala
Vikram Satyanath joins Lowe as Bangalore head
Hungama emerges as 3rd largest player among kids channels
Bob The Builder merchandise to hit Indian stores soon
Want to chat with Bollywood stars? Step into Reliance WebWorld
Source:Agency Faqs
International News
Yahoo Profit Up on Advertising Revenue
  Source: Reuters
   
Mitsubishi Begins Agency Visits
Orbitz Solicits Ideas From BBDO
  Source: Ad Week
   
Gay TV Campaign Targets Bush Inauguration
  Source:365 Gay
   
No stop to illegal advertising
  Source:Bangladesh Daily Star
   
Teacher Recruitment Advert 'Not Misleading'
  Source: The Scotsman, UK
   
Alibaba Spends 40M Yuan On Advertising In US
  Source;Pacific Epoch,Hong Kong
   
Financial security takes hold of game time advertising
  Source;Purdue Exponent
AKQA hires Cannes Cyber Lion jury chairman PJ Pereira
  Source:Digital Bulletin, UK
   
Ad Demand Remains Near All Time High, Online Hits New Mark, Papers Surge
Report: Rich Media's The New Paid Search
  Source: Media Post
   
Initiative strengthens Storck media account
ZenithOptimedia wins £6m office account
 

Source: Media Week (UK)
   
NFL Net to Run All 58 Super Bowl Spots
Viacom Announces Huge Latino Outdoor Effort
  Source: Media Week (US)
   
Lee Posts Higher 1Q Profit on Ad Sales
  Source:Forbes
   
Mail order firm Daxon rapped over free TV promotion
  Source;DM Bulletin
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