International
airlines advt on TV registers 82% rise
(18 January, 2005)
Key
Findings:
82
per cent rise in International Airlines Advertising in 2004 (i.e.
Jan-Dec ’04) compared to 2003 on Television.
Q4
shows the maximum International Airlines advertising across 03-04
on Television.
International
Airlines advertising up 9 per cent in 2003 compared to 2000 on
TV.
‘Malaysia
Airlines’ tops advertising on Television in 2004 (i.e. Jan-Dec
’04).
Last
week, we had a look at the Domestic Airlines ad spends. This week,
AdEx India looks at International Airlines category. First, let’s
look at the Airlines advertising on television in 2003 and 2004.
82
per cent rise in Airlines advertising on television in 2004 compared
to 2003.
Do
International Airlines advertisers prefer any specific quarter for
advertising? The chart below gives the answers.
International
Airlines advertises maximum in the fourth quarter across 03-04 on
Television.
Let’s
look at the advertising spends of International Airlines in 2003
compared to the past years.
Advertising
shows a rise of 9 per cent in 2003 compared to 2000 on Television.
Finally,
let’s look at the advertiser that tops the advertising race in 2004
on Television.
Malaysia
Airlines grabs the top position (with 29 per cent of the
advertising share) whereas Qatar Airways gets the second
position (with 18 per cent of the advertising share).
We
shall be coming out with similar analyses on other categories
in the coming days.
(Analysis from AdEx India - A Division of TAM Media Research)
