Vivek Sengupta quits Star; returning to IPAN as president

MUMBAI: Just seven months into his appointment as Star India's senior vice-president, corporate affairs, Vivek Sengupta has called it quits. Sengupta is headed back to IPAN, the PR agency he was with before joining Star.

Star India EVP corporate affairs and communications Nitin Atroley confirmed that Sengupta had indeed resigned from the company.



Star India's senior vice president Yash Khanna looks likely to take additional charge of Sengupta's portfolio while continuing with his existing client relations role. If this happens, it will be a return for Khanna to his old haunt as it were.

Speaking to, Sengupta says, "Well, I'm keen to be back in the consulting business as the varied and the variegated challenges of the consulting business are more suited to my journalistic temperament." Sengupta will be taking office in February.



Desai on the other hand will be taking on a new venture setting up his own communications management outfit called 'Comma'.



Sengupta came to Star India from IPAN where he was responsible for the firm's nationwide operations. Prior to his tenure at IPAN, Sengupta spent 15 years in the print and electronic media.

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