13 January 2005 Newsletter Subscription Email this Page Volume 12 - Issue No: 23
Executive Dossier













"It's in India and China, growing laterally or geographically, where we'll remain most focused"
Interview with Mediaedge:cia Asia Pacific chairman and CEO Andre Nair - Part II

Media, Advertising & Marketing Watch
Fifth Mercedes golf Trophy teed off in Pune
The Poona Golf Course, yesterday saw some 'aspiring' amateurs trying their hand at golf and emerging extremely surprised about their unexplored talent. The occasion was the launch of the fifth edition of the Mercedes Trophy in India.

Hathway launches cable internet package 'Freeway'
Hathway Cable Internet is offering unlimited download with its new broadband package 'Freeway' at 128 Kbps for just Rs. 995 per month. This offer is only for the subscribers in Bangalore, Hyderabad & Chennai.

Donald Trump will cruise 'Apprentice' style'

Star One takes a cue from 'Friends' for its 'Re-Mix'

Online lottery: Kerala officials pulled up by court

Guest Speak
Global Branding Is So Easy With Global Trademark
NASEEM JAVED's Westside View

TV Ratings
Top 10 Programmes (26 December 2004 to 1 January 2005)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (26 December 2004 to 1 January 2005)
Star Plus
Sony Entertainment
Sun TV
Zee TV
ESPN
DD1

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Source: www.indiantelevision.com
Today's Newsbreakers.......India
Trai tells MTNL to drop Garuda ads
IA tops in TV ad spend by domestic carriers in 2004
‘Non-traditional media will grow faster than TV and print advertising’
Reliance, Tata Walky ads in trouble
The stick-in-your mind jingle is dead
Source:Financial Express
   
More reach and viewership, Zoom is on upswing
Source:Economic Times
   
   
Northeast hosts first mega brand summit
Source: newkerala.com
   
Elder bags Eli Lilly antibiotic brand rights
Source: Business Standard
Reebok moves to McCann; marketing spend may cross Rs 25 crore
HDFC Standard Life kicks off new campaign under Dentsu Marcom
Men beware, your girl may love SunSensors
MMS case to come alive on STAR One's Special Squad
Source:Agency Faqs
   
   
Empee to take up movie publicity to promote Old Secret
MTNL told to pull out `misleading' ad for Garuda
Is marketing key to box-office success?
Source: The Hindu Business Line
   
Move against cell phone use in poll campaigns
Source: www.webindia123.com
   
The Skoda score
Source:Catylst
International News
European online banner advertising grows 24%
  Source:DMeurope.com
   
Kraft to limit snack food ads to children
  Source:Financial Times
   
Y&R Cuts 10 Percent of N.Y. Staff
Lowe Appoints Bull Global CCO
CIBA Vision Targets Women via Super Bowl
Kraft to Change Youth Ad Emphasis
  Source: Ad Week
   
Ad regulators tell FCUK off
  Source: Reuters (UK)
   
Charities flock to web advertising for Asian tsunami appeal
  Source:Netimperative, UK
   
Advertising Standards knocks Vodafone's 'free calls' ad
  Source:PC Pro, UK
   
USA: Six agencies bid for Mitsubishi advertising account
  Source:just-auto.com
Kool-Aid's No Longer Cool: Kraft Overhaul's Media Buys Aimed At Kids
Branded 'Editorial:' Magazine Researcher Tracks Product Placement In Print
Young, Rich, And Wired; Wealthy Gen X-ers Rely On Internet
  Source:Media Post
   
Adidas Sues Abercrombie Over Stripes
Unilever Signs Octagon For Marketing Deals
  Source: Brand week
   
Advertisers on Google Are Told to Keep It Proper
  Source:NY Times
   
Online Advertisers Go Back to School
  Source: PC World Online
   
Tories unveil poster campaign
Carling unveils TV ad campaign
Healthy sponsorship for You Are What You Eat
Havas resigns Intel account
Motorola extends movie deal with ITV
  Source;Media Week (UK)
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