Donald Trump will cruise 'Apprentice' style

MUMBAI: You are sailing! Real estate moghul Donald Trump has come up with a novel way to further promote his show The Apprentice which airs in the US on NBC.

Online travel agency and Trump World magazine have launched The Apprentice Legend Cruise. This is a cruise whose theme is based on show.



The cruise will take passengers on an eight-night voyage through the Caribbean. Departing from New York on 26 September 2005 the cruise will sail through the Eastern Caribbean with stops in San Juan, Puerto Rico; St. Thomas, the US Virgin Islands and Tortola, British Virgin Islands.

In India the show airs on Star World. Expedia CEO Dara Khosrowshahi said, "Expedia's cruise business is expanding to include themed cruises like The Apprentice Legend Cruise. It's fresh, it's fun, and it allows us to really tap into the diverse interests of our 18 million customers. This travel experience that will appeal to Expedia customers, Apprentice fans, Trump World readers and, basically, anyone looking for a travel adventure."



Cruisers can expect to see several Apprentice cast members aboard the cruise ship. Guests can meet and talk to cast members about the show, but there will also be on-board competitions involving teams and tasks, just like there is on TV. Participation will be open to all passengers. In addition to cash prizes, one person will win the grand prize spending a day as CEO of The CEO-for-a-day will get a $15,000 paycheck for all that hard work; first-class airfare to New York and ground transportation by limo, plus a stay in a five-star hotel.

The initiative will kick off with a send-off party featuring Donald Trump as The Apprentice Legend sails out of New York's harbor. Cast members will interact with the guests signing autographs and allowing for photo opportunities. There will also be Behind the Scenes Q&A, and a career development round-table.



There will also be an Apprentice Tribute Gala Evening. The formal night includes a complimentary cocktail reception with open bar and hors d'oeuvres. Guests will receive a special souvenir menu. The cruise will also have guest speakers and presentations who will focus on a variety of business and career topics.

Latest Reads
Mother's Recipe undertakes initiative for war heroes

MUMBAI: India’s homegrown pickle brand Mother’s Recipe initiated a new campaign called, tribute to our motherland to salute the supreme sacrifice and selflessness of our brave men in uniform. Under this initiative, the company will contribute Rs 3 from the sale of every special edition Mothers...

MAM Marketing MAM
Is India ready for the impact of AI on marketing?

MUMBAI: From self-driving cars to voice assistants Siri and Alexa, artificial intelligence (AI) is expeditiously becoming popular. While one may think of AI only as intelligent robots or technology, it encompasses everything from Google’s search algorithm to e-commerce to geo-target and...

MAM Marketing MAM
Kajaria Ceramics touches patriotism with Akshay Kumar

MUMBAI: Kajaria Ceramics has launched another new ad campaign with its official brand ambassador and Bollywood actor Akshay Kumar. The company recently launched a TVC for its bathware solutions brand KEROVIT with Anushka Sharma.

MAM Marketing MAM
Duroflex launches sleep marathon with Milind Soman

MUMBAI: We are living in the time of the gig culture where staying up all night to meet project deadlines is celebrated. However, long term effects of lack of sleep are hardly discussed. Keeping this in mind, Happy mcgarrybowen, the creative agency from Dentsu Aegis Network, has conceptualised the...

MAM Marketing MAM
Ogilvy India makes key top-level appointments

MUMBAI: Advertising agency Ogilvy India has announced the appointment of Prem Narayan as its new chief strategy officer and Balagopalan Ganapathy as the new head of planning, Ogilvy Mumbai. Narayan and Ganapathy have started in their respective roles with immediate effect.

MAM Media and Advertising People
SVG Columbus debuts with big wins at IAMAI's 8th India Digital Awards

SVG Columbus has been honoured with 2 Golds and 1 Silver by the Internet & Mobile Association of India (IAMAI) on its debut. For the record, SVG Media was acquired by Dentsu Aegis Network in April 2017. Post the acquisition, SVG Media launched Columbus – an agency focused on Data Driven...

MAM Marketing MAM
81% Indians find ads intrusive: KMB study

MUMBAI: A well-executed multichannel campaign is a thing of beauty. But over one in four of the campaigns we see are not well integrated, and consumers are much more critical than marketers about campaign connectivity. Also, less than half of all campaigns take full advantage of different channels...

MAM Marketing MAM
Vivo YouTube campaign saw better response using Vogon

MUMBAI: Chinese smartphone brand Vivo rolled out a digital campaign - ViewTube, giving a new wave to YouTube’s ongoing TrueView Ads. With the launch of its V7 model, Vivo leveraged Google’s Director Mix tool to launch a campaign that offers a unique creative solution to gauge higher viewer...

MAM Marketing MAM
Big Bazaar launches game to promote R-day sale

MUMBAI: Hypermarket chain from Future Group, Big Bazaar, has created a mobile game to promote its mega property, ‘Big Bazaar Sabse Saste 5 Din’. Designed and executed by L & K Saatchi & Saatchi, Big Bazaar’s innovative deal game is set to transform the shopping experience in India....

MAM Marketing Brands

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories