MAM

Fifth Mercedes golf Trophy teed off in Pune

MUMBAI: The Poona Golf Course, today saw some 'aspiring' amateurs trying their hand at golf and emerging extremely surprised about their unexplored talent. The occasion was the launch of the fifth edition of the Mercedes Trophy in India, which was announced by DaimlerChrysler India CEO and managing director Hans-Michael Huber.

 

 

Also present at the launch were Swiss International Air Lines Ltd general manager Juerg Christen and Mont Blanc PR and Advertising coordinator Anna Bredemeyer, who are co-sponsors of the tournament. TailorMade India (India's first golf subsidiary as part of the adidas-Salomon Group) has also been roped in as a co-sponsor for the tournament this year. Another key person instrumental in organising this tournament was Rishi Narain Golf Management head Rishi Narain.

 

 

The Mercedes Trophy, which is an exclusive tournament for discerning Mercedes-Benz owners, will kick off at the Willingdon Sports Club in Mumbai on 14 January. The regional rounds will also be staged across Bangalore on 29 January and in New Delhi on 12 and 13 February. The India final of the tournament will be held in Pune on 12 March.

 

 

Over the years, the Mercedes Trophy has metamorphosed from a pure sporting extravaganza into a 'lifestyle brand experience' and is played by distinguished achievers from all walks of life. Keeping in mind this synergy, the prize distribution ceremonies will also witness fashion shows with designer Anita Dongre, who will be presenting her ensemble.

Huber firmly believes in 'connecting' with his consumers and this tournament has been a step in that direction. Says he, "The sports-lifestyle synergy is well represented by Mercedes Trophy and reflects our brand value of striving for perfection. Our friends and customers experience the spirit of the game with the passion and enthusiasm characteristic of Mercedes-Benz."

Swiss Air has been associated with the tournament for the last three years when it formed a global partnership with Mercedes-Benz. Speaking to indiantelevision.com on the association, Christen says, "We consider golf as our key sport and the association with Mercedes and golf matches our personality. We do a lot of promotional activities for our regular travelers who are golfers. They tend to travel extensively and hence we have special schemes for them, wherein they are allowed to carry their golf bags without having to pay extra baggage charge for it. We will definitely be looking at strengthening the synergies with Mercedes and golf in the future as our experience so far has been absolutely amazing."

Mont Blanc will be presenting their exquisite range of fine writing instruments and accessories and TaylorMade will present the best performance golf equipment to all the winners and runner-ups. The Indian finalists will be flown by Swiss Airlines to play at the Mercedes Trophy finals in Germany.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/07/Tanmay-Mohanty_0.jpg?itok=2GxsCYqy
India among top 10 contributors to ad spend growth: Zenith Ad-Ex Forecast

MUMBAI: Publicis Media Company Zenith has just released its new Advertising Expenditure Forecasts in which it predicts that global ad expenditure will grow 4.4 per cent in both 2016 and 2017, reaching USD 566 billion by the end of 2017. Zenith predicts that ad expenditure growth for India in 2017...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/07/Kaizad-Pardiwalla.jpg?itok=dPS1-SUV
Jack in the Box Worldwide appoints Kaizad Pardiwalla as president

MUMBAI: Integrated communications agency, Jack in the Box Worldwide, a part of The 120 Media Collective, has appointed Kaizad Pardiwalla as president, with the aim to lead its ambitious growth strategy. Kaizad, who joins from Orchard Advertising, where he was Chief Operating Officer. He will report...

MAM Media and Advertising People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/07/Sam-Balsara.jpg?itok=oWuQGGuS
'Name and shame delinquent channels'

MUMBAI: Media buying and planning (advertising) agencies and brands reacted strongly or cautiously when it came to commenting on famous yet delinquent television channels suspected of wrongdoing by India's only TV ratings points (TRP) body. Broadcast Audience Research Council (BARC), the only...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/07/keegan-pinto.jpg?itok=aXxgzasY
Pinto new creative head - FCB Ulka (West), NCD - branded content

MUMBAI: In a significant development, FCB Ulka today announced the appointment of Keegan Pinto as Creative Head - FCB Ulka (West) and National Creative Director - Branded Content. In this role, Keegan will be responsible for enhancing the creative quotient and strengthening the creative...

MAM Media and Advertising People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/07/Pooja-Verma.jpg?itok=RhcxGMV6
Branded Content isn't all about visibility: Maxus ESP's Pooja Verma

MUMBAI: Gone are the days when brands would like a piece of popular content and sponsor it, or spend some marketing budget over product placements. It starts with finding out the brand objectives first and matching it with the relevance of the content. It is not limited to a movie association...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/06/LetsShave%2C.jpg?itok=HEwjHBDO
LetsShave, a grooming statement

MUMBAI: It’s groovy, it’s uber cool and it’s funny. LetsShave.com's new promotional video, which was recently released, has all the elements of the new age men’s world. In an event held in Chandigarh, LetsShave Team and the invitees couldn’t resist shaking a leg as the goofy video played on a...

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/05/Posterscope-800x800.jpg?itok=oWCkFE8D
Posterscope shines at Global Marketing Awards

MUMBAI: Posterscope India, the out-of-home agency from Dentsu Aegis Network, has bagged the title of ‘Outdoor Agency of the Year’ at the Global Marketing Excellence Awards. With more than 30 awards in its kitty, this year has surely been a remarkable one for Posterscope India.

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/05/Julie-Woods-Moss800x800.jpg?itok=e6xxWQVk
Tata Communications celebrates 'spirit of India'

MUMBAI: Tata Communications, a leading provider of A New World of Communications™, today announced the launch of a major multi-channel brand campaign in India. Designed to highlight the company’s diverse services portfolio that enables digital transformation for businesses and its contribution to...

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/05/Narendra-Modi.jpg?itok=hokfV4rW
Demonetisation: Paytm & SBI most talked about on Twitter and Insta

MUMBAI: It’s been close to a month since PM Narendra Modi announced the demonetisation of higher currency notes and the buzz around the topic hasn’t receded still. After all, several sections of the market remain affected by the scarcity of liquidity in the economy.

MAM Marketing Brands

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories