MAM

Star One takes a cue from 'Friends' for its 'Re-Mix'

MUMBAI: Star One show Re-Mix which deals with the high school 'junta' has designed a music video of their title track. Taking a leaf out of NBCs Friends, whose title track I'll be there for you turned into an anthem of sorts, the channel is propositioning a merchandising campaign for a leverage.

 

 

Post launch of the show, the channel is examining the possibilities of tying up with companies for merchandise. It also plans to release a music album based on the show. Re-Mix has around seven to eight songs in the story line. "There is tremendous potential for an album by default," points out Star One VP content and communication, Ravi Menon.

The Rembrandt's music video for the Friends also enabled NBC to generate healthy revenue through merchandising like calendars, notebooks, mugs, T-shirts, video and DVD box sets .

 

 

"We feel it's a huge promotional opportunity for the show as well as a great branding exercise. Tailored for teenagers, the channel is also looking at the clothelines and other merchandising opportunities. It will be a win-win situation as even the clothesline manufacturer will benefit from the popularity of the song, " explains Menon.

Star is no doubt hoping that its title track for Re-Mix generates the same phenomenal effect as of Friends.

 

 

The track has been recorded by Aasma who shot to fame with Channel [V] Popstars 2. The music album has been directed by Jaya Peter, written by Rizvi, the music is composed by Pritam. The 3.5-minute title track intends to create rhapsody.

The melody is energetic and exactly targets the attitude of the youth which can well be identified. "There will also be interactive initiatives around the show. One initiative that the channel has planned is to conduct contests which will allow the teenagers to pursue their dreams and seek fame as a lyricist or as a musician, Menon adds.

"One promotional tool that Star will use to promote the song is by inviting DJ's to play the song at nightclubs and discotheques," Menon elaborates. The approach is that the teens frequent these hangouts a lot. Menon adds that the show has the potential to exploit the gamut of television music for commercial purposes which is one aspect that the Indian television industry has not exploited thus far.

The Channel is also burning its group's music arms Channel [V] and Radio City 91 FM for extensive promotions. The title track is being played on Channel [V] while Radio City 91 FM is airing the theme song which is part of its regular playlist.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/11/Levi.jpg?itok=i_ggieNm
Levi's hands over media duties to OMD

MUMBAI: Following a comprehensive market review, Levi’s has appointed OMD India to handle its media duties from its Bengaluru office.

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/11/Dentsu.jpg?itok=SFcfbyL9
Dentsu Webchutney to handle creative for Goomo

MUMBAI: Dentsu Webchutney, the digital agency from Dentsu Aegis network, has been assigned as the lead creative agency for Goomo.com, an omnichannel, travel-tech company that operates across consumer, corporate and B2B segments. The account will be managed by Dentsu Webchutney’s Mumbai office.

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/11/Festival-Bharat_0.jpg?itok=VAxKHszU
Festival of Bharat to cast the spotlight on India

MUMBAI: History repeats itself but this time there’s a twist. A London-based investor and indophile is spellbound by India but he’s got better plans. Cory Bixler has co-founded a festival that celebrates and aims to promote India’s culture to the world - The Festival of Bharat (FoB).

MAM Media and Advertising Event Agencies
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/09/nutri-choice.jpg?itok=kj4BA9Se
Britannia NutriChoice promotes healthy food choices

MUMBAI: Health is tough and requires a lot of sacrifice. This is the perception that deters most people from adopting a healthier lifestyle. In its new TVC campaign, Britannia NutriChoice Digestive puts forth a refreshing new point of view that when you start on your health journey, while the...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/09/Sumanto.jpg?itok=o0U8gnck
Soho Square wins creative mandate for Medlife

MUMBAI: Soho Square Bangalore has won the creative mandate for MedLife, the healthcare app. The agency has been awarded the reins of the account in the aftermath of a competitive multi-agency pitch. Soho Square will now partner with MedLife on a journey to simplify healthcare by making the entire...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/09/oyo.jpg?itok=S5b3_rHa
Telangana govt & Oyo team up for hospitality development

The Telangana government and hospitality company Oyo have announced their intent to collaborate to develop the hospitality ecosystem in the state. Oyo’s new tech development centre was inaugurated by Telangana minister for IT, electronics and communications K Taraka Rama Rao.

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/08/lintas.jpg?itok=9Ap0xIBb
MullenLowe Media Mub comes to India as Lintas MediaHub

MUMBAI: MullenLowe Mediahub from MullenLowe Group has entered India and will operate as a division of MullenLowe Lintas Group’s omnichannel agency, PointNine Lintas. Lintas Mediahub is being launched as a full-service media offering for a digitised world.

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/08/Harish%20Shriyan.jpg?itok=MC_MkMcu
Harish Shriyan elevated as Omnicom Media Group CEO

MUMBAI: Omnicom Media Group India COO Harish Shriyan has been elevated as chief executive officer. In his latest capacity, Shriyan will now be in charge of the performance of the group’s four offices in the country and will drive the company’s expansion process to meet the demands of new growth.

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/08/Nestle.jpg?itok=NCmynP7N
Nestle retains Zenith as AOR

MUMBAI: Nestlé India has retained Zenith as the AOR (agency of record) for its media business. Recently, Nestle also consolidated its nutrition digital marketing business with Zenith and DigitasLBi.

MAM Marketing Brands

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories