8 February 2005 Newsletter Subscription Email this Page Volume 12 - Issue No: 40

Media, Advertising & Marketing Watch









Alembic makes a dash into sugar free space
The Rs 1 bn pharma major has taken a giant leap into the sugar substitute market with the launch of the sugar substitute 'Zero'

MindShare's Aggarwal P&G's new media head
FMCG major P&G has roped in Archana Aggarwal from MindShare to head the company's media unit in India.

Turner appoints Avinash Pillai director ad sales

Adidas' ad campaign is 'Made To Perfection'

Guest Speak
Is your logo that important?
NASEEM JAVED's Westside View

TV Ratings
Top 10 Programmes (16 January 2005 to 22 January 2005)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes
Top 100 Programmes (16 January 2005 to 22 January 2005)
Star Plus
Sony Entertainment
Sun TV
Gemini TV

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Source: www.indiantelevision.com

Today's Newsbreakers.......India
TV loses share in ad industry pie
Tata Tele, Sivaji Productions in mutual promotion deal
Source:The Hindu Business Line
 
   
Schooling the ad spend
Source:Business Standard
   
Mad about Mughals
Source:Indian Express
 
Entries open for Cannes Lions 2005
Source:Times of India
Cannes Lions Fest unveils 2 new categories
Source:Economic Times
   
   
NIIT calls for an agency pitch
Got Rs 4 lakh? How 'bout a cup of Darjeeling with Ash?
International media representation picks up in Pune
Life after Zero, sweet but not sinful
Source:Agency Faqs
   
HLL seen posting weaker Q4 profits
Source:Hindustan Times
International News
TiVo: Nuts ad replayed most during Super Bowl
  Source:CBS Marketwatch
   
Starcom Elevates Muszynski to CEO
ONDCP Trial: Witness Names Seifert, Early
IPG Team Wins Nokia's Pan-European Account
SBC Sends Merkley Duties to 2 Other Shops
Saatchi 'Re-Imagines' Toyota Avalon
  Source: Ad Week
   
Google loses trademark case in France
  Source:CNet
   
Texas Tourism debuts new branding campaign
  Source:Dallas Business Journal
   
Anheuser-Busch still king of ads as marketers play it safe
  Source:Usa Today
China to beat US in ad spend
  Source: West Australia Sunday Times
   
Majority Prefer Super Bowl Ads, Socializing Vs. The Game Itself
Kelsey: Branding And Direct Fusing Online
In A Shakeup, Aegis Names A New Chief
AP Replaces DoubleClick With 24/7
  Source:Mediapost.com
   
Y&R names chief executive for North America
  Source: Crain's New York Business
   
Ad 2-One eyes Australia
Flynn quits Aegis...for Rentokil
OMD awarded inaugural media agency BOB
United Business Media buys The Publican
Four agencies shortlisted for COI TV pitch
  Source:Media Week (UK)

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