MindShare's Archana Aggarwal to head media at P&G

MUMBAI: FMCG major P&G has roped in Archana Aggarwal from MindShare to head the company's media unit in India.

Aggarwal, who is serving her notice period till the end of Feburary, according to advertisjng industry sources, will fill in the vacancy left after the media head of P&G was moved to a foreign posting.



The post for the country media manager at P&G has been vacant for the last two months after Shashi Mandipatty, who was looking after the FMCG major's media duties in India, was transfered to Moscow to execute similar responsibilities.

The official spokesperson of P&G was not available for comment on the news of Aggarwal's new assignment.

When contacted by, Aggarwal, who is expected to join at P&G in March, said, "I would not like to speak anything on my new assignment till I officially join."



In the same vein, Mindshare Fulcrum managing director Vikram Sakhuja refused to comment on the development.

At present, Aggarwal holds the position of media planning director at MindShare.



Aggarwal was earlier associate media director at McCann. It was at McCann that she started her career as trainee planner.

The news of Aggarwal's departure from MindShare follows close on the heels of that of Avinash Pillai, who is set to join Time Warner company Turner International India as director ad sales for Cartoon Network and Pogo.

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