MindShare's Archana Aggarwal to head media at P&G

MUMBAI: FMCG major P&G has roped in Archana Aggarwal from MindShare to head the company's media unit in India.

Aggarwal, who is serving her notice period till the end of Feburary, according to advertisjng industry sources, will fill in the vacancy left after the media head of P&G was moved to a foreign posting.



The post for the country media manager at P&G has been vacant for the last two months after Shashi Mandipatty, who was looking after the FMCG major's media duties in India, was transfered to Moscow to execute similar responsibilities.

The official spokesperson of P&G was not available for comment on the news of Aggarwal's new assignment.

When contacted by, Aggarwal, who is expected to join at P&G in March, said, "I would not like to speak anything on my new assignment till I officially join."



In the same vein, Mindshare Fulcrum managing director Vikram Sakhuja refused to comment on the development.

At present, Aggarwal holds the position of media planning director at MindShare.



Aggarwal was earlier associate media director at McCann. It was at McCann that she started her career as trainee planner.

The news of Aggarwal's departure from MindShare follows close on the heels of that of Avinash Pillai, who is set to join Time Warner company Turner International India as director ad sales for Cartoon Network and Pogo.

Latest Reads
Indigo Nation awards digital mandate to Social Kinnect

MUMBAI: To build a stronger brand connect with the younger generation, and to seamlessly bridge the gap between online and offline audiences, Indigo Nation has awarded Social Kinnect the duties to manage its digital mandate.

MAM Media and Advertising Account
Flipkart, Hotstar announce new ad platform ‘Shopper Audience Network’

Flipkart and Hotstar recently announced the launch of Shopper Audience Network, Flipkart’s new ads platform that allows brands to connect with customers through personalised TrueIntent video ads on Hotstar.

MAM Marketing Brands
Ananda Dairy launches awareness campaign for packed paneer

Ananda, one of the leading dairy products manufacturing company, recently launched its new awareness campaign to educate customers about the benefits of consuming a packed paneer v/s loose paneer.

MAM Marketing MAM
Signpost India Invites brands to come together for Save the Tiger campaign

Nagpur, the “Tiger Capital of India” is all set to don a refreshing new look by Signpost India, in active collaboration with Forest and Revenue Department of Maharashtra.

MAM Media and Advertising Ad Campaigns
Cadbury Dairy Milk launches campaign for 70-year celebration

Cadbury Dairy Milk recently completed 70 years in India and to celebrate the occasion, Mondelez has launched a new campaign for India’s favourite chocolate.

MAM Marketing MAM
Big B faces the heat for Kalyan Jewellers TVC

Kerala-based jewellery chain, Kalyan Jewellers' latest TVC featuring Amitabh Bachchan and his daughter, has been termed as “disgusting” and aimed at creating distrust in the banking system by the bank union, according to a report by Mint.

MAM Media and Advertising Ad Campaigns
Laqshya Media Group creates India’s largest billboard for Jeep Compass

Laqshya Media Group has partnered with Jeep India to create India’s largest outdoor media installation for its iconic Compass on one of the busiest national highways of India which connects two major cities, Mumbai and Pune.

MAM Media and Advertising Ad Campaigns
Honor launches new ad with Bhumi Pednekar

Honor, the e-brand of Huawei, has kick-started Honor 9N #NoOrdinaryBeauty campaign in collaboration with Bollywood actress Bhumi Pednekar.

MAM Media and Advertising Ad Campaigns
Seenu Kurien joins Carnival Cinemas as VP sales and marketing

Carnival Cinemas, a motion picture exhibitor, today announced the appointment of Seenu Kurien as VP- sales and marketing.

MAM Media and Advertising People

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories