28 February 2005 Newsletter Subscription Email this Page Volume 12 - Issue No: 54






 

 Media, Advertising & Marketing Watch







 

In hockey country, PHL does it for ESS
Non cricket event marking out its own space; ESS claims to have a achieved gross viewership of 50 million.

KSA Retail Summit 2005
Annual retail mkt growth 25-30%: White Paper
Indian retail industry, estimated at Rs 8750 billion, is expected to grow at 5% per annumn.

Mantra: Have money, will indulge in lifestyle spends

Local brands would hold their own

Core consumers key to Wal Mart business mechanism

ICICI retail excellence awards honour innovations

Budget 2005
CNBC-TV18 launches budget bonanza contest
'Budget Fundas' in MTV style

P&G 'takes it off' with Preity Zinta

YES Bank gets ISO 9001:2000 for back office opns

Toyota launches Innova in India

Guest Speak
A New Lingo Calls for a New World Order
 NASEEM JAVED's Westside View

TV Ratings
Top 10 Programmes (06 February 2005 to 12 February 2005)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (06 February 2005 to 12 February 2005)
Star Plus
Sony Entertainment
Sun TV
Zee Cinema

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Today's Newsbreakers.......India
IIM-A hires Leo Burnett to push executive programme
Hind Lever to have new name, logo after 49 years
Source:Business Standard
   
Real estate ads can be works of prose artists
CII excellence awards
Source:The Hindu Business Line
 
   
India has just 4% share of Asia media spend
Payless sues Target Corp over ad
HLL likely to be renamed Unilever India
Source:Economic Times
Tribal DDB to set up shop in India
Tonight, JWT India says goodbye to Walter
Dentsu Marcom wins Daikin AC biz e
ZEE to rebrand Alpha channels
Wooing the hoi polloi gets Zoom into trouble
Dentsu Marcom wins Daikin AC biz e
Source:Agency Faqs
   
   
HLL may review its power brands portfolio
Top of the English movie channel pops: HBO
  Source:Financial Express
International News
Global ad campaigns take brands to world
  Source:China Post
   
Oscars 2005 results
  Source:Digital spy (UK)
   
Mitsubishi in Discussions With BBDO on $200 Mil. Account
BBDO Axes Senior Creative Staffers
'X' Marks the Spot in Nissan Xterra Campaign
WPP Posts 15 Percent Profit Increase
Saatchi's Roberts: General Mills to Stay Put
  Source: Ad Week
   
Mark Wnek on Advertising
  Source:Independent
   
PepsiCo says it has curbed its adverts to children
  Source: Financial Times,
On Advertising: Movement can mean commotion
  Source: IHT
   
Pepsi reveals ensemble advertising cast for the Oscars
  Source:Strategiy, United Arab Emirates
   
Ad campaign means NZ lamb must look lively
  Source: The New Zealand Herald
   
Starcom USA Books Former Hyatt Hotel's MacGregor
Association of Black-Owned Advertising Agencies Formed, 4A's Seeks To Assist
  Source: Media Post
   
UK regulator to shame companies for misleading advertisements
  Source:British Medical Journal
   
Colin Farrell Stars in TV Spot Highlighting Global Hunger
  Source:a2 Mediagroup
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