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Toyota launches Innova in India

MUMBAI: Toyota Kirloskar Motor (TKM) has announced the launch of Toyota Innova, India's first 3- Row seating passenger car. Innova is one of 5-IMV models that have been designed as part of the IMV (Innovative International Multi-purpose Vehicle) project.

Launching the vehicle in India, TMC president Fujio Cho said, "The Innova is truly a model of the 21st century. It not only fulfills the needs of MPV customers, but also strongly appeals to passenger car customers."

 

 

Innova is truly a Global Car that is simultaneously being launched across the globe and in India. In the Indian automobile market, Innova will be the first 3-row seating passenger car that will offer the performance of Multipurpose Vehicles along with the comfort and luxury of a sedan, informs a company release.

Akira Okabe, Managing Officer, TMC said, "The launch of Innova in India is a confirmation of the belief that the Indian auto industry is rapidly maturing and is ready for global products. Toyota is keen to play a role in this rapid growth."

 

 

Innova India VC Vikram Kirloskar said, "Launch of Innova brings India closer to the world. This new-generation vehicle will provide luxury, comfort and safety, which are at par with customer requirements internationally."

In India, the company plans to sell 45,000 units of Innova in 2005, starting off with 4,500 units in the first month itself. Toyota promises to establish new benchmarks of customer service in India through its 43 dealers spread across the country. The company is introducing 5 different variants of Innova in 2.0ltr petrol and 2.5ltr diesel in seven colours Silver, Dark Red Mica, Beige Mica, Light Green Mica, Dark Blue Mica, Super white and White, adds the release.

 

 

TKM MD Atsushi Toyoshima said, "Our success has been a result of listening to the customer needs and meeting expectations. The Positioning of All You Desire is driven by our efforts at meeting the existing desires and latent desires of MPV and sedan buyers."

The petrol version of Innova is priced between Rs. 6,82,000 and Rs. 9,43,000 (ex-showroom Delhi), diesel is priced between Rs. 7,42,000 and Rs. 1,003,000 (ex-showroom Delhi). The on-road prices will vary depending on the prevailing local taxes.

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