Launching the vehicle in India, TMC president Fujio Cho said, "The Innova is truly a model of the 21st century. It not only fulfills the needs of MPV customers, but also strongly appeals to passenger car customers."

Akira Okabe, Managing Officer, TMC said, "The launch of Innova in India is a confirmation of the belief that the Indian auto industry is rapidly maturing and is ready for global products. Toyota is keen to play a role in this rapid growth."

In India, the company plans to sell 45,000 units of Innova in 2005, starting off with 4,500 units in the first month itself. Toyota promises to establish new benchmarks of customer service in India through its 43 dealers spread across the country. The company is introducing 5 different variants of Innova in 2.0ltr petrol and 2.5ltr diesel in seven colours Silver, Dark Red Mica, Beige Mica, Light Green Mica, Dark Blue Mica, Super white and White, adds the release.

The petrol version of Innova is priced between Rs. 6,82,000 and Rs. 9,43,000 (ex-showroom Delhi), diesel is priced between Rs. 7,42,000 and Rs. 1,003,000 (ex-showroom Delhi). The on-road prices will vary depending on the prevailing local taxes.