15 February 2005 Newsletter Subscription Email this Page Volume 12 - Issue No: 45
Media, Advertising & Marketing Watch





Video portal important hook for mobile users
Study indicates this is one of the tools that US & European consumers would choose to simplify and enrich mobile lives.

Reebok new campaign chants 'I am what I am'
Reebok has announced a new global marketing and advertising campaign to cement its brand position -- celebrating individuality and authenticity.

For those Cupid struck, & didn't, JWT sees a market
Lovers around the world may be celebrating Cupid's annual visit on 14 February. However, a new study conducted by J. Walter Thompson uncovers that in the US and UK all is not as comfy and cozy between the sheets.

Insight wins Torrent Energy, Cello media duties

HD advertisers score high at Super Bowl

ThompsonConnect dons a new avatar as RMG Connect

CII MBA placement initiative Ambar held in Mumbai

Guest Speak
Corporate Image Mythology
 NASEEM JAVED's Westside View

Top 10 Programmes (23 January 2005 to 29 January 2005)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (23 January 2005 to 29 January 2005)
Star Plus
Sony Entertainment
Sun TV
DD1
Gemini TV

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Today's Newsbreakers.......India
Fast food outlets up TV spends by 22 per cent
LG to expand network of speciality retail format
Source:The Hindu Business Line
   
World's top 10 ad goof-ups
Source:Economic Times
 
   
New strokes in the media buying canvas
With summer nearing, soft drink majors script promotions afresh
Source:Financial Express
   
Fast food ads on the rise
Source:Times of India
Campaign Brief Asia rankings put O&M in top 10 again
Frank Simoes ties up with Shivjeet Kullar's K Factor
Journos, cheer up! Pay scales may go up, says recruitment firm Ma Foi
Dentsu Marcom wins Park Avenue biz
Source:Agency Faqs
   
   
State Chamber’s unkind cut on film advertisements
Source:Deccan Herald,
   
Study finds drug ads lack supporting data
Source:New Kerala
   
Sanjay Dutt may do rethink on gutka ad
  Source:Rediff
International News
Australia: Ten sqeezes Nine for ad revenue
  Source: Herald Sun
   
Schembri Joins Mitsubishi in Senior Marketing Role
HP Top Marketer Johnson Departs
Wooden to Take Stand in ONDCP Trial
BBDO: Small Business Is Better With Visa
Shops Form Units for Product Placement
  Source: Ad Week
   
Cinema deal creates ad giant
Agencies go with poker
Will journalists ever admit the importance of advertising?
  Source:Media Week (UK)
   
Fortune Promoseven Abu Dhabi launches McCann Erickson Demand Chain
  Source: AME Info
   
Delta ads focus on 'feel-good' moments of flying
  Source:Reuters
   
TV companies think outside the box in effort to lure advertisers from rivals
  Source:Guardian
Nielsen Botches Digital Cable Ratings, Will Reissue Data For Most Of The Season
Online News Sites Struggle With RSS Challenge
Commentary: Virtual Reality
Ask Jeeves Breaks Branding Campaign, Heats Up Search Marketing War
Rutman Jumps To MPG, Carat's Exodus Continues
Optimedia: Bowl Proves Not So Super Among Young Men
  Source:Mediapost.com
   
CBS Preps Raymond Finale Marketing Blitz
Initiative, Carat Add Creative Units
Fairchild Pulls Prom Magazine Over Child-Porn URL in Ad
  Source:Media Week (US)
   
Pay Per Click Advertising Can Be Very Risky Business
  Source:WebProNews, KY
   
McDonald's To Pay $8.5M For Wrong Advertising
  Source: WBAL Channel.com
   
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