MAM

For those Cupid struck, and didn't, JWT sees a market

MUMBAI: Lovers around the world may be celebrating Cupid's annual visit today 14 February. However, a new study conducted by J. Walter Thompson uncovers that in the US and UK all is not as comfy and cozy between the sheets.

 

 

If time were no object, 44 per cent of American and British men would like to have more passionate sex.

Bad news, lads: It turns out that there's one thing that would make women's hearts go pitter-patter. Alas it's not spending more time in the bedroom with you. American and British women agreed (45 per cent and 47 per cent, respectively) that the one thing they would like most to do more, if they only had the time is ... read.

However, there is a glimmer of hope for sexually frustrated men. A sizeable minority of women in both countries (30 per cent Americans and 37 per cent Britons) would like to engage in passionate sex more often. Moreover, when combining the scores of men and women, the British put spending a day or weekend in the country at the top of their want-to-do list, while the Americans put it second.

 

 

JWT Worldwide CEO Bob Jeffrey says, "This JWT study is a part of our ongoing exploration into how people are spending their time. By better understanding how consumers are allocating their time, we can create ideas that are worthy of it. We are anthropologists first, and advertising people second."

 

 

The study surveyed a random and representative sample of 1,003 Americans and 1,005 Britons to get their perspective on time. Conducted online by Market Probe International during the second week of January, the research has a margin of error of less than 3.2 per cent.

The Intimates: The survey also found that people who are most interested in having passionate sex and cuddling with loved ones more routinely -- what JWT calls the "Intimates" -- are the very same ones who are already most engaged in those activities. These people are also more likely than others to term themselves 'Time Poor' and also 'Cash Poor.'

Jeffrey says, "The Intimates are of real interest to us as marketers because these are the men and women who have a real appetite for physical and emotional interaction and who have the greatest sense of being short-changed. This represents a real opportunity for companies able to relieve their frustrations and make these consumers feel they're getting more for their time and money."

Time Wallet: To find out how people would allocate extra time if it became available, JWT provided an imaginary Time Wallet containing $1,000 or 1000 pounds with each dollar or pound being equal to one minute's time. Once again, the Intimates stood apart from the rest of their national samples. In the US, the Intimates would devote $139 (i.e., 139 minutes) to having passionate sex the following week, significantly higher than the $83 the overall U.S. sample would spend on that activity.

The situation was similar in the UK, with Intimates earmarking a total of pounds 114 to the cause of passionate sex, compared with just pounds 70 allocated to that purpose, on average, by their national sample as a whole.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/22/intel_0.jpg?itok=FG-hC3Co
Intel CEO Brian Krzanich resigns over relationship with employee

Intel Corporation CEO and member of board of directors Brian Krzanich today announced his resignation for a breach of company policy involving a relationship with an employee.

MAM Media and Advertising People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/22/philli%5Bpe.jpg?itok=i_OqetJp
Louis Philippe launches new ad campaign #RiseAboveTheRest

One of India’s leading menswear brand Louis Philippe, from Aditya Birla Fashion and Retail, has come up with a unique ad campaign 'Rise Above The Rest', showcasing that true leadership is about taking decisions that leave a lasting impact.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/22/Taco_Bell.jpg?itok=Z6U0LWrp
Taco Bell wants to make potato great again with new campaign

MUMBAI: Taco Bell is set to make its way into the hearts of potato lovers across India. The brand has just launched a unique potato centric take on the traditional taco. The all new Crispy Potaco will give this much-loved vegetable a new identity where it will no longer play the sidekick in most...

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/22/Hewlett-Packard.jpg?itok=WAfcwLQA
HP urges people to use original ink in new campaign

MUMBAI: Information technology company HP (Hewlett-Packard) has launched a digital film Chikloo, as a part of the on-going initiative to promote its original ink and cartridges.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/22/Oyo_Rooms.jpg?itok=VkrFCVy8
Oyo expands footprint in China

MUMBAI: Indian budget hotel company Oyo Rooms has forayed into China to cater to the country’s burgeoning hospitality industry. Oyo Rooms. The Softbank-backed Oyo in China will have 11,000 exclusive-franchise or merchandised rooms across 26 cities. The service will be available in Xiamen, Kunming,...

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/21/johnson.jpg?itok=DKeojJYF
Johnson's celebrates 125 years with new campaigns

American multinational medical devices, pharmaceutical and consumer packaged goods manufacturing company, Johnson’s recently completed 125 years in the baby care products category in India.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/21/itc.jpg?itok=cX8Y1slV
Team ITC makes India proud ,Wins a Silver Lion at the Young Lions Marketers Competition at Cannes

Two young women managers from ITC made India proud by winning the Silver Lion at the very competitive & prestigious Young Lions Competition at Cannes. The team comprised Raisa Chakravarty and Anupama Sharma from ITC's Personal Care Products Business. They had earlier won the India Challenge....

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/21/walmart.jpg?itok=iUQSOmvw
Walmart sells $16 billion worth of bonds for Flipkart acquisition

American multinational retail corporation, Walmart, has decided to sell $16 billion worth of bonds to help finance its investment in Indian e-commerce giant Flipkart.

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/21/Greenscape.jpg?itok=PAtWgjGE
Greenscape gets insects to tweet & spread awareness about e-waste

MUMBAI: Most people dump their e-waste just like their regular waste. This results in e-waste ending up in dump yards and landfills. To discourage people from doing this, Greenscape, India’s leading IT waste disposition company, joined hands with Dentsu Webchutney to launch #TinyBugsTweet campaign...

MAM Media and Advertising Ad Campaigns

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories