| Commenting on the change of name, Thompson Connect
senior vice president and general manager Rakhshin Patel said, "We
will continue to be JWT's exclusive relationship marketing arm and
leaders in the CRM space."
TCW’s pre-eminence in this market is fuelled by an impressive roster of
over 215 programs and clients that include Hindustan Petroleum,
Ford, Spice Communications, Wills Lifestyle, Standard Chartered,
Xerox, Hindustan Lever Ltd, Wipro LTD, Avaya, Indian Airlines, GlaxoSmithkline,
Infosys, Philips, Godrej and Air India.
The change in identity is not just a cosmetic name change. RMG
Connect’s clients will benefit from a wider range of tools,
both proprietary and shared, that will now be used to design better-focused
and more effective CRM solutions.
"What excites me most about being part of RMG Connect is the
opportunity that our employees will get to apply advanced international
tools and enhance their learnings, their capabilities and add value
to their clients business," adds Patel.
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