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Insight wins Torrent Energy, Cello media duties

Indiantelevision.com Team

(14 February 2005 7:00 pm)

MUMBAI: Lintas' media agency Insight has added two new accounts to its kitty, that of Cello and Torrent Energy. The collective worth of the two accounts is pegged at Rs 250 million.

Torrent Energy will be unfurling a corporate and innovation benefit campaign to facilitate their partnership with the State Electricity boards in Gujarat. The campaign for Cello, on the other hand, is veered towards ensuring both its market leadership and product benefits continue to touch the customer.

Insight president Raj Gupta says, "We are very happy that we are partnering these two companies forward into the future. We feel Insight's promise to delve deeper for innovative solutions to touch the client's communication objectives through better planning and closer monitoring for ultimate success will effectively arm them in their marketing efforts."

Lintas Media Group director Lynn de Souza says, "I am very happy that at Insight, we have been able to bag both Cello and Torrent Energy. I'm sure the team is raring to go and will do all they can to ensure that the brands are provided with the best insight to propel their business."

Lintas Media Group clients include Maruti Udyog Limited, Bharat Petroleum, Bajaj Auto, ITC Ltd, UTI and Idea Cellular and now Torrent Energy and Cello amongst others.

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