1 February 2005 Newsletter Subscription Email this Page Volume 12 - Issue No: 35

Media, Advertising & Marketing Watch













Pantaloon sees value, lifestyle retailing focus spurring further growth
Pantaloon riding wave of India's burgeoning retail market; focus on consumer not competition seen as key growth accelerator.

BBC World launches new global advertising campaign
BBC World has launched a new global advertising campaign, which features correspondents and cameramen, who will tell the stories behind some of their most extraordinary assignments. The campaign - 'Putting News First' - was launched on 27 January.

Apple top impactful global brand, Al Jazeera fifth

Orchard team to represent India at Adfest

Hutch launches devotional caller tune service

adidas to sponsor ITF Juniors' Tournament

Tata launches quiz initiative for students

Guest Speak
Is Corporate Branding Key For Going Public?
NASEEM JAVED's Westside View

TV Ratings
Top 10 Programmes (16 January 2005 to 22 January 2005)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

In Business Bites, Ronnie Screvwala invites two leaders from the same industry to lunch at some of the finest restaurants and discusses policies, issues and challenges impacting their sectors.
Business Bites: Sunday, 30th January. 11am, 10pm
Click here for more details

Top 100 Programmes (16 January 2005 to 22 January 2005)
Star Plus
Sony Entertainment
Sun TV
Gemini TV

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Source: www.indiantelevision.com

Today's Newsbreakers.......India
Media compete for slice of rising ad market
Ad companies to slug it out in healthcare communications
  Source:Financial Express
   
Mudra acquires Kidstuff marketing services co
Source:The Hindu Business Line
 
   
Here's an online ad space for you
Miss Kerala to star in Parachute's new ad
Apple edges Google as top brand
Source:Economic Times
 
O&M Brand Forum: A brand’s ultimate measure is its sales, says Shelly Lazarus
O&M Brand Forum: Brands are made in the heart, says Piyush Pandey
Mudra acquires Kidstuff, specialists in below-the-line
India Today provides a Platform for aspiring talents
Source:Agency Faqs
   
   
Exide to sponsor marathon
  Source: Business Standard
   
It's an ad mad world
Source:Times of India
International News
Disney 1st-Qtr Net Rises 5.1% as ESPN Sales Increase
  Source;Bloomberg
   
Outdoor Advertising Surges In Australia As TV Loses Lustre
  Source:Yahoo
   
Statistics that make advertisers want to target Asians
  Source:AsiansinMedia
   
Agency wins $10M advertising account
  Source:MSNBC
   
Cadillac SB Ad Focuses on Speed
At Least 5 Shops Chase $45 Mil. ESPN Media
Agencies Abuzz Over P&G's Gillette Deal
  Source: Ad Week
   
Interactive TV advertising campaigns rise
  Source:Informitv, UK
   
New Ad Campaign Urges Safe SUV Driving
  Source:Guardian
Carat Finds A Media Plan Is A Terrible Thing To Waste, Even If It's Free
Google Releases AdWords Controls To Advertisers
MRC Proposes 'Consortium' To Develop Better Ratings, Asks Feds To Reaffirm Its Oversight Of Nielsen
Gawker Hawkers: New Blogs Launch With Advertisers On Board
  Source: Media Post
   
TV ad during Australian Open final under fire
  Source:Melbourne Herald Sun
   
P&G / Gillette deal set to open up new race for media agencies
Carat boss heads for the door
How to sabotage an ad campaign
Consumers want it every seven days – great news for advertisers
  Source: Media Week (UK)
   
Cars.com Releases Results of 2005 Online Advertising Study
  Source: PR Newswire via Wards

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