adidas to sponsor ITF Juniors' Tournament

NEW DELHI: adidas India Marketing Pvt. Ltd. and the All India Tennis Association (AITA) announced the opening of the Adidas ITF Juniors' Tournament.

The adidas ITF Juniors' Tournament will be held from 30 January to 5 February at Delhi's R K Khanna Stadium.



Sponsored by adidas for the third year running, the Adidas ITF Juniors' Tournament is an AITA ranked tournament in the under 18 category.



"Tennis has always been a core focus for adidas and we are looking at aggressively promoting the game in India at three levels. First, through associations with key tennis events such as the ITF Juniors' Tournament. Second, through the recognition of young talent through scholarship programmes such as adidas aces'. And third through the launch of high performance sportswear such as our recently launched Barricade III," said Adidas India brand manager Sriram Darbha.

"As Sania Mirza recently proved, tennis in India holds immense potential. We believe platforms like this championship will help young Indian players make their mark on international tennis and prove that Impossible is Nothing," he added.



Commenting on the launch, AITA secretary general and executive vice president Anil Khanna added, "We at AITA aim to cultivate young talent at the grassroots level and help India's professional and amateur tennis players get international exposure. We hope to see Indian tennis reach new heights of success and we believe adidas, as a partner, will help our young players move in the right direction."

The main draw will include 32 singles for girls, 32 singles for boys, 16 doubles boys' teams and 16 doubles girls' teams.

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