adidas to sponsor ITF Juniors' Tournament

NEW DELHI: adidas India Marketing Pvt. Ltd. and the All India Tennis Association (AITA) announced the opening of the Adidas ITF Juniors' Tournament.

The adidas ITF Juniors' Tournament will be held from 30 January to 5 February at Delhi's R K Khanna Stadium.



Sponsored by adidas for the third year running, the Adidas ITF Juniors' Tournament is an AITA ranked tournament in the under 18 category.



"Tennis has always been a core focus for adidas and we are looking at aggressively promoting the game in India at three levels. First, through associations with key tennis events such as the ITF Juniors' Tournament. Second, through the recognition of young talent through scholarship programmes such as adidas aces'. And third through the launch of high performance sportswear such as our recently launched Barricade III," said Adidas India brand manager Sriram Darbha.

"As Sania Mirza recently proved, tennis in India holds immense potential. We believe platforms like this championship will help young Indian players make their mark on international tennis and prove that Impossible is Nothing," he added.



Commenting on the launch, AITA secretary general and executive vice president Anil Khanna added, "We at AITA aim to cultivate young talent at the grassroots level and help India's professional and amateur tennis players get international exposure. We hope to see Indian tennis reach new heights of success and we believe adidas, as a partner, will help our young players move in the right direction."

The main draw will include 32 singles for girls, 32 singles for boys, 16 doubles boys' teams and 16 doubles girls' teams.

Latest Reads
Intel CEO Brian Krzanich resigns over relationship with employee

Intel Corporation CEO and member of board of directors Brian Krzanich today announced his resignation for a breach of company policy involving a relationship with an employee.

MAM Media and Advertising People
Louis Philippe launches new ad campaign #RiseAboveTheRest

One of India’s leading menswear brand Louis Philippe, from Aditya Birla Fashion and Retail, has come up with a unique ad campaign 'Rise Above The Rest', showcasing that true leadership is about taking decisions that leave a lasting impact.

MAM Media and Advertising Ad Campaigns
Taco Bell wants to make potato great again with new campaign

MUMBAI: Taco Bell is set to make its way into the hearts of potato lovers across India. The brand has just launched a unique potato centric take on the traditional taco. The all new Crispy Potaco will give this much-loved vegetable a new identity where it will no longer play the sidekick in most...

MAM Marketing Brands
HP urges people to use original ink in new campaign

MUMBAI: Information technology company HP (Hewlett-Packard) has launched a digital film Chikloo, as a part of the on-going initiative to promote its original ink and cartridges.

MAM Media and Advertising Ad Campaigns
Oyo expands footprint in China

MUMBAI: Indian budget hotel company Oyo Rooms has forayed into China to cater to the country’s burgeoning hospitality industry. Oyo Rooms. The Softbank-backed Oyo in China will have 11,000 exclusive-franchise or merchandised rooms across 26 cities. The service will be available in Xiamen, Kunming,...

MAM Marketing Brands
Johnson's celebrates 125 years with new campaigns

American multinational medical devices, pharmaceutical and consumer packaged goods manufacturing company, Johnson’s recently completed 125 years in the baby care products category in India.

MAM Media and Advertising Ad Campaigns
Team ITC makes India proud ,Wins a Silver Lion at the Young Lions Marketers Competition at Cannes

Two young women managers from ITC made India proud by winning the Silver Lion at the very competitive & prestigious Young Lions Competition at Cannes. The team comprised Raisa Chakravarty and Anupama Sharma from ITC's Personal Care Products Business. They had earlier won the India Challenge....

MAM Marketing Brands
Walmart sells $16 billion worth of bonds for Flipkart acquisition

American multinational retail corporation, Walmart, has decided to sell $16 billion worth of bonds to help finance its investment in Indian e-commerce giant Flipkart.

MAM Marketing Brands
Greenscape gets insects to tweet & spread awareness about e-waste

MUMBAI: Most people dump their e-waste just like their regular waste. This results in e-waste ending up in dump yards and landfills. To discourage people from doing this, Greenscape, India’s leading IT waste disposition company, joined hands with Dentsu Webchutney to launch #TinyBugsTweet campaign...

MAM Media and Advertising Ad Campaigns

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories