Apple sits atop impactful global brands list, Al Jazeera fifth

MUMBAI: American iPod and computer giant Apple has overthrown Google to win the 2004 Readers' Choice Awards for the brand with the most global impact. The title was held by Google since 2002, which has dropped to the second position on the list.

Interestingly, Arab news channel Al Jazeera featured in the list of Top 10 brands at the fifth position.



With Apple's iMacs, iPods and iTunes that were in the thick of news the whole of last year coupled with the company's net profit of $ 295 million in the last quarter of 2004 alone and a 2004 overall net income growth of 300 per cent, Apple's supremacy doesn't come as much of a surprise.



The survey, which was conducted by online magazine Brandchannel, asked respondents to rate the impact of a particular brand on people's lives, and does not attempt to quantify its financial value.



Third and fourth on the list are Swedish furniture retailer IKEA and American coffee brand Starbucks. Both IKEA and Starbucks expanded in 2004. IKEA opened ten more stores in 2004 and has staked out 20 new locations for 2005.

Qatar based Arab news channel Al Jazeera has been voted the world's fifth most influential brand, making a first time ever addition to the household name list.

The latest development on the station, which is often criticised by the US for its coverage of the Iraq war, is that the Qatari government is considering plans to privatise the Al Jazeera Satellite television network. Leaving aside the controversies, Al Jazeera is viewed as relatively independent within its region and is increasingly gaining mainstream credibility beyond its borders. The company itself claims to "cover all viewpoints with objectivity integrity and balance."

Already offering news in English at and, the company, which has over 35 million viewers and 30 bureaus worldwide, is planning to launch an English channel satellite service in 2005. Late last year, the network also inked a deal with Rajat Sharma's India TV, which involved an "exchange" of content.

Other brands in the top ten are previous year mainstays, with Germany's Mini and America's Coca-Cola sliding from the top five in 2003 to sixth and seventh in 2004. Finland's Nokia slipped from seventh to tenth. A notable newcomer to the top 10 is eBay (in the ninth slot). The American online auctioneer claims 95 million registered users, and in 2004 expanded abroad to Asia, South America and Europe, allowing people all over the world to sell things they don't want and buy things they don't need.

The annual Readers' Choice Awards recognise brands that have the most impact (either positive or negative) on people each year. A total of 1,984 Brandchannel readers from 75 countries voted online between November and December 2004.

Latest Reads
Exquisite partners with Warner Bros. consumer products

Exquisite, an innovative and experienced player in the EMEA market, has teamed up with Warner Bros. Consumer Products EMEA (WBCP EMEA), on behalf of DC Entertainment, to create the first retail loyalty programmes featuring DC Super Heroes.

MAM Marketing Brands
Cadbury Bournvita Biscuits introduces new tiffin pack

Mondelez India Foods is set to launch a new tiffin pack of its highly successful Cadbury Bournvita Biscuits with an aim to encourage consumers to make it a habit in the morning to have the biscuit.

MAM Marketing Brands
FCB Ulka wins advertising duties for AVT Premium

MUMBAI: A.V. Thomas & Company has appointed FCB Ulka Bangalore to handle the advertising duties for their flagship brand, AVT Premium. The win adds to FCB Ulka Bangalore’s portfolio which includes marquee clients like ITC Biscuits & Confectionery and Wipro Consumer Care & Lighting. AVT...

MAM Media and Advertising Account
Wringley's Doublemint tells a 'fresh' new love story

MUMBAI: Released on Youtube on 21 October, the new TVC of Wringley's Doublemint conceptualised by BBDO Indua and directed by Shoojit Sircar has already garnered over two lac views.

MAM Media and Advertising Ad Campaigns
Flipkart announces integrated brand communication campaign

There are a host of dates earmarked in India’s annual calendar where consumers wait with bated breath to partake of the celebrations. Clearly figuring in this list is the ‘The Big Billion Days’ (BBD), that has been made popular by Flipkart over the past two years. As a concept, Big Billion Day was...

MAM Media and Advertising Ad Campaigns
Colors campaign inspires men to take over Sunday chores

Colors has launched a new movement called #SundayIsHerHoliday. The campaign -- one Sunday at a time -- is inviting every man (and woman) to participate. The goal of the campaign is to inspire and help men take over the Sunday chores of women, so she can get her much needed time off.

MAM Media and Advertising Ad Campaigns
betterU launches Diwali campaign #FestivalOfLearning

India’s online learning marketplace, betterU, has launched a unique Diwali campaign #FestivalOfLearning across its digital platforms.The campaign aims at helping people think differently about their purchases, and highlights the importance of investing for the long term on the auspicious occasion...

MAM Media and Advertising Ad Campaigns
BBH India creates live radio spots for Abbott

BBH Mumbai has released a case study on the first ever live radio spots for Abbott's The Race of Possible’ campaign, which received overwhelming response in India.

MAM Media and Advertising Ad Campaigns
Abhibus's 'Har Safar Mein Aapka Hamsafar' Mahesh Babu, India’s online bus ticket booking platform, has announced superstar Mahesh Babu as their brand ambassador. He will also feature in the company`s marketing campaign called 'Har Safar Mein Aapka Hamsafar' (With you on all your journeys, wherever you go).

MAM Media and Advertising Ad Campaigns

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories