Birkin's position is new to Omnicom and reflects the increasing activity in the rapidly growing Asian markets. Through its advertising networks, BBDO, DDB and TBWA, the Omnicom Media Group and its Diversified Agency Services network (DAS), Omnicom already serves many multinational clients throughout the Asia-Pacific region.

The appointment of Birkin is to ensure that Omnicom is developing and aligning its capabilities in the Asia-Pacific region to serve its clients' fast changing advertising and marketing services needs.

"I'm delighted to have the opportunity to lead Omnicom in the Asia-Pacific region. We are experiencing enormous growth in the demand for our services in the region, and I look forward to working with our agencies and networks there to broaden and deepen the scope of our work," said Birkin.