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Discovery
going mobile to promote fare
Discovery will go the mobile route in a big way to promote
shows that will air in the last quarter.
Oprah
giveaway sets product placement benchmark
The Washington Post has called it the "product placement
to end all product placements." But the question before marketers
is, did General Motors get the mileage when it plonked down a whopping
$7.8 million -- the cost of 276 fully-loaded G6 Pontiac sedans ---
as a giveaway on the 19th season premiere of talk show queen Oprah
Winfrey.
Percept
D`Mark launches Sangeet Awards
Percept D'Mark (India) Pvt Ltd. has announced the launch
of the Sangeet Awards on 1 October. The award ceremony will be held
at the Royal Albert Hall, London.
Punit
Goenka is business head of Zee Sports
Zee Telefilms yesterday announced the appointment of Chandra's
son Punit Goenka as the business head of the group's soon to be
launched sports channel, Zee Sports.
TV Ratings
Top 10 Programmes (29 August 2004 to 4 September 2004)
Doordarshan's
Top 10
Top
10 In All TV Homes
Top
10 in Cable & Satellite Homes
Top 100 Programmes (29 August 2004 to 4 September 2004)
Star
Plus
ESPN
Sony
Entertainment
Sun
TV
Star
Sports
Gemini
TV
Source: www.indiantelevision.com
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The Ad Linx Reporter is an Indian Television
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