| So what about the fact that daytime talk advertising
is primarily the domain of smaller-priced consumer and household products
that target women (Oprah's viewers are mainly women aged 25 to 54)?
GM has a ready answer in that it is attempting to expand the demographic
that samples the product to include women (remember Mandira and Max
with cricket?). Certainly a valid argument considering the fact that
interest in the G6 comes even as GM's US sales have slowed in recent
months despite its high incentives.
And if one were to tally up the global media frenzy that surrounded
the marketing stunt from press, television news and the viewership
on the show itself, it has certainly been a more than value for
money proposition for GM that has set a new benchmark in product
placement.
To sum up, add a marketing feather to an already overstocked hat
of the lady who has defined day time television in the US for the
last two decades.
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