13 September 2004 Newsletter Subscription Email this Page Volume 11 - Issue No: 37









Special Report













Star Plus' 'Karma' to change the times
Profiling the on-air promo of Star Plus' new serial 'Karma'

Executive Dossier
"Max aiming at 30% ad revenue growth for just the non-cricket content"
Interview with Set India CFO & Max business head NP Singh

Media, Advertising & Marketing Watch
Niche magazine taps into 'Outdoor' media space
There are only three magazines in the world dedicated solely to outdoor advertising. And one of them is Outdoor Today brought out in India.

Special Report
Business sense in Zee cricket gamble
Make no mistake, in Zee Tele CMD Subhash Chandra's scheme of things, there is profit to be made in $308 million bid for India rights.

NuTech to make DVDs of live music performances

Carbon opens first exclusive store in Bangalore

UK viewers against junk food ads on children's TV

TV Ratings
TAM Top 10 Programmes (22 August - 28 August 2004)
 Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

TAM Top 100 Programmes on different Channels (22 August - 28 August 2004)
Star Plus
MAX
Sony Entertainment
Sun TV
DD Sports
Source: www.indiantelevision.com

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Today's Newsbreakers.......India
Bombay Dyeing to showcase new designs thru TV ads
Source:The Hindu Business Line
 
Outdoor ads all set to outpace TV ads
Source:Sify
   
   
WPP buys Grey in $1.34 bn deal
Shah Rukh's ad-vantage
Ad razzmatazz
Source:Hindustan Times,
   
AD NAUSEAM : A bit over the top
Source:The Statesman
   
Contract crisis and cricketers Wherever they go, it follows
Orders issued for smooth campaigns
Source:Indian Express
UK Ad Firm WPP Pockets Grey Global For $1.3 Billion
Bajaj Auto To Rev Up Marketing Initiatives
Ad Technology Reaches Out To Camera Phone Users
‘Great Ideas Always Work In Any Marketplace’
Source: The Financial Express
 
Everest at a creative high; hires Devjyoti Barooah
Forget cricket, come to Saas-Bahu, says STAR Plus
Source:Agency Faqs
 
Colgate-Palmolive to pursue legal battle with Dabur
Source: Navhind Times
 
The brand new killer apps
Source: The Economic Times
International News
Outdoor ads banned in Beijing's special areas
  Source: China Daily, China
   
Lavatory labs for high-tech ads
  Source:Crains NY Business
   
Reader's Digest Association Takes $104 Mil. Charge
Local People Meter Debate Continues
  Source: Media Week
   
Ad Exec: 'Big Bang' Philosophy Blasts Through the Ordinary
  Source: DM News
   
USA: Honda minivan launch campaign advertising takes over website ...
  Source: Just Auto
WPP wins bid battle for Grey Global
  Source: Independent (UK)
   
On Advertising: Marketing's great leap in China
  Source:International Herald Tribune
   
Ford Realigns Marketing Department
PHD USA Taps Seiler as President
  Source: Ad week
   
New American Airlines Effort Takes Flight
  Source: Brandweek
   
Publicis Forms Media Management Board, Releases Strong First Half Results
Survey: Consumers Want More Personalized Online Ads, But Don't Want Identities Known
Yahoo! Partners With Mark Burnett For New Season Of 'The Apprentice'
  Source: Media Post
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