Carbon opens first exclusive store in Bangalore

BANGALORE: The fashion accessory expert, Carbon opened its first exclusive store at the Forum Mall in Bangalore, where it showcased its hot and happening collection for the season on 9 September. Designed by the in-house design team, the Carbon exclusive store showcases it's vision of fashion.

Racheal, Kavya, Asif, Pashmina, Parun were some of the models who walked the ramp with the Carbon collections such as the German inspired Bauhas, Two to Tango, Knox among others, during the fashion show that followed the launch of the store.



Under the leadership of Carbon director Mahesh S Rao, the brand has become highly successful and recognised across the country for its innovative design and high quality.

Rao began his career in 1982 by manufacturing and exporting jewelry to the USA and UK. He began work with Peakok Jewellery in early 1991 and as a manufacturer of fine Jewellery, he was instrumental in establishing and making it possible to grow the export market for Peakok Jewelry.



Rao received his technical qualifications from the "Jewellery Institute", Rhode Island, USA. He is actively involved with the Gem and Jewellery Export Promotion Council (GJEP) and in an advisory capacity with NIFT (National Institute of Fashion Technology) and NID (National Institute of Design) for their fashion accessory courses.

Rao's most heart-felt ambition is to make the "Designed in India" label a fashion statement across the world. Emphasising on the Carbon's philosophy, he said, "Carbon fashion accessories are designed for women and men with an outlook to life. People who look for elevating their sense of style."



"Bangalore is emerging as the fashion capital of India. It is a very important city for marketer of any product, from palmtops to spa and beauty to bio-technology. For the retail strategy cell at Carbon, Bangalore emerged as the first choice given its large market and 'aspirational' fashion accessory customers," explained Rao on his selection of Banaglore.

Carbon 18k fashion accessories has been using the Shop-n-shop module, and are available through some of the most premium stores such as Shopper's Stop, LifeStyle, The Bombay Store, Pallazio, Pantaloon, Ebony, The Gift Gallery, The Gift Room, William Penn, Trent-Westside, Casa Blanca across Mumbai, New Delhi, Bangalore, Pune, Hyderabad, Chennai, Kolkata, Pondicherry and Jaipur.

Established in 1996, Carbon launched its first fashion accessory collection 'Venus' at the first shop in shop module in Shoppers Stop, Bangalore. In the six years that followed, Carbon launched over 12 more collections.

Design is the sole factor that led to the birth of Carbon, the brand. It has contributed to Carbon's growth by firstly elevating jewellery from the vault to the wardrobe and rewarding it the identity of a fashion accessory.

Carbon's products cover the entire spectrum of contemporary designs. Each Carbon fashion accessory is designed with such consumers in mind. In 2001, Carbon's 'Persona' collection was chosen to be exhibited at the NID ITPO Design Showcase exhibiton in New Delhi. The exhibition gathers the work of Indian design houses, designers and of firms, companies and brands that have used 'Design' as strength to carve a niche for themselves in their respective categories.

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