10 September 2004 Newsletter Subscription Email this Page Volume 11 - Issue No: 36









Media, Advertising & Marketing Watch













Out of home advertising - The next big thing
While the traditional means of advertising such as print and television have their own space, out-of-home (OOH) communications is speedily gathering pace and carving a niche for itself.

NDTV 24x7's new programming initiative pays off
NDTV 24x7 is now going the business way! The channel had launched a new programming initiative called 9-4 Business & News recently, wherein mostly business related news and talk shows were introduced. With the rave response that this slot got, NDTV 24x7 asserts it is now neck and neck with market leader CNBC -TV18 in competition.

Beehive's Ad'Wiz to help Sahara manage TV ads
Beehive has designed an end-to-end digital solutions Ad'Wiz for Sahara Samay to help it with the management of automated advertisement.

Star Plus launches Watch 'n' Win contest

Tissot introduces new range of sports watches

Reliance Infocom, Indian Rlys tie up for mobile bkgs

King Khan to endorse LML

Court adjourns Zee-ESS rights case

Court proposes that ESS, Zee re-bid for India rights

TV Ratings
TAM Top 10 Programmes (22 August - 28 August 2004)
 Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

TAM Top 100 Programmes on different Channels (22 August - 28 August 2004)
Star Plus
MAX
Sony Entertainment
Sun TV
DD Sports
Source: www.indiantelevision.com

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Today's Newsbreakers.......India
LML signs up Shah Rukh Khan
The mad ad world
Chennai watches TV longer than other metros: TAM
Source:The Hindu Business Line
   
   
Priya Sachdev’s ad mad world
Ad agency Havas to bid for rival Grey Global
Source:Hindustan Times,
 
China promises to open its advertising market in 2005
Source: s Trust of India
   
Jackie Chan is the new face of Hamara Bajaj
Source:Indian Express
Court Frowns On Colgate Ad
Bodhtree Launches ePaper For Print Media
Couch potatoes no more!
Source: The Financial Express
 
Lemon, O&M Bangalore feature in Communication Arts Annual
Senior execs quit Fountainhead, start Brand Portrait
Mumbai has a new city mag Time Out
Source:Agency Faqs
 
After WPP, Havas joins race for Grey Global
Source: The Economic Times
International News
NY Times, Scripps See Economy Hurting Advertising
WPP bids more than $1.25 bln for Grey Global
Yahoo Hired for 'The Apprentice' Ad Deal
  Source: Reuters
   
American Airlines gears up new ad campaign
  Source:Crains NY Business
   
SMG shares fall despite recovery in advertising
  Source:The Hearld (UK)
   
Online Advertising: The Big Slow Sell
  Source:econtentmag.com
   
Public restrooms are latest advertising battleground
  Source:www.azcentral.com
   
Online Advertising and Privacy Survey Shows Consumers Hold Strong Preference for Targeted Advertising
  Source:Business wire.
ITV says advertising growth accelerating
  Source: Channel News Asia
   
China to open advertising market
  Source: Xinhuanet
   
Publicis Groupe Forms Board to Guide Media Operations
Vonage to Meet With 5 Finalists
American Airlines Image Push Debuts
  Source: Ad week
   
Consumers with DVRs skipping 92 per cent of ads
  Source: DM Eurpoe
   
Havas Board Approves Grey Offer As Initial Bids Are Made
eMarketer Counters Jupiter, Claims Right To Use Other's Data As Its Own
TargetCast Hits The Bulls-Eye, Lands Wyeth Consumer Healthcare
Wireless Messaging Market Catches On Faster In Europe Than U.S.
  Source: Media Post
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