Beehive's Ad'Wiz to help Sahara manage TV ads

MUMBAI: Beehive has designed an end-to-end digital solutions Ad'Wiz for Sahara Samay to help it with the management of automated advertisement.

A Beehive communique informs that this solution will help Sahara cater to a growing demand for retail advertising.



Beehives is an ISO-9001: 2000 certified global software solutions and services company catering to the broadcast industry worldwide.

Ad'Wiz, informs the release, creates bugs or windows on a television screen enabling a broadcaster to make effective use of the screen area to display advertisements even when a programme is on. The solution will help the broadcaster to accommodate requests for advertisements outside of ad slots and increase revenue streams substantially.



Besides creating multiple ad windows on the screen, Ad'Wiz is capable of 'managing' the flow of advertisements by scheduling them depending on spots available during prime time and non-prime time.

It acts as an end-to-end integration between news bureaus, Sahara sales offices and central play-out site allowing seamless workflow as well as transparency. Ad'wiz also has features that allow the creation of special effects instantly.



The novel solution for not just the broadcasters but for advertisers as well since it helps more and more retail and small advertisers to advertise with low budget compared to regular TV advertising and thus be able to get mileage from the audio-visual medium. For broadcasters, it obviously generates more revenue since they can accommodate many more ads besides the ones that are slotted.

Commenting on the benefits of this solution, Sahara vice-president, engineering and operations R S Chauhan said, "Beehive's Ad'wiz has come in handy for Sahara Samay at a time when we're facing a growing demand for advertisements. With Ad'wiz, we can now easily accept more requests from advertisers. The small advertisers too have found this concept prudent as it gives them more options within their limited budget."

According to the release, Sahara has started using this solution successfully and has reportedly fetched substantial demand for this form of screen-on-screen advertisements or a banner ad as one calls in the language of the web.

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