Television

NDTV 24x7's new programming initiative pays off

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2015/11/16/Untitled-1_24.jpg?itok=7Mls1bXC

MUMBAI: NDTV 24x7 is now going the business way! The channel had launched a new programming initiative called 9-4 Business & News recently, wherein mostly business related news and talk shows were introduced. With the rave response that this slot got, NDTV 24x7 asserts it is now neck and neck with market leader CNBC -TV18 in competition.

The network promoted this slot via ads on their channels - NDTV 24x7 and NDTV India. Apart from this, an announcement ad in the print media was also released. While the target group is mostly the business class - the channel sent out direct mailers to corporate offices announcing the same.

At 9:55 am, a show called Opening Moves gives the viewers a commentary of the opening market session and updated the viewers with the latest corporate event, which could impact a stock. Another show called Buy or Sell aired at 11 am is targeted at middle-class investors, who call from different places across India to get updates and views from guests and analysts. At 12 pm, the channel airs a bulletin - Trends @ 12, which is a mix of both political and business capsule, which is an area of interest for a general investor in a normal household. Moneywise, at 12.30 pm it provides solutions to those looking for advice on their investment decisions ranging from stocks to mutual funds to buying insurance, houses, car loans, and also on which cars to buy.

At 1 pm, the channel airs Power Lunch, wherein political or corporate bigwigs share their views. This show is interspersed seamlessly with regular news updates. Next in line is The Factor at 2.30 pm, which gives an update on how the day's top political news may have impacted the financial market.

With this new programming initiative, NDTV 24x7 has beaten the market leader CNBC and is running neck and neck with the same in the day part segment for the last four weeks.

According to Tam data for the last four weeks (1 August - 28 August), in the CS4+ segment for the time period 9 am to 4 pm on weekdays, while in the beginning of August, CNBC was ahead with a channel share of 40.4 per cent, towards the end of the month, NDTV 24x7 managed to break the ice and commanded the same channel share as CNBC - that of 33.3 per cent.

Week Beg

1 Aug

8 Aug

15 Aug

22 Aug

NDTV 24x7    34 %    39 %    32.6 %    33.3 %

CNBC TV18    40.4 %    31.7 %    27.9 %    33.3 %

CNN    2.1 %    2.4 %    2.3 %    2.6 %

Headlines Today    17 %    17.1 %    27.9 %    23.1 %

BBC World    6.4 %    9.8 %    9.3 %    7.7 %

100 %    100 %    100 %    100 %

Also, a whole lot of new advertisers have come on board on NDTV 24x7 during the 9 - 4 slot, apart from some old ones. Some of the brands that advertise in the business and news slot are - Tata Motors, Ford, Samsung, LG, Nokia, IndiaBulls, Tata AIG, Samsung, Shoppers Stop, Hutch, Titan, Standard Chartered Bank, Ford and many more.

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/17/tv.jpg?itok=_ddlDW6X
Rural markets drive Hindi GEC FTA channels

Hindi GECs or general entertainment channels draw some of the largest eyeballs across India. “My aim is to get that extra tear from the housewife’s eyes during primetime. I want to keep her riveted to my programmes, to my channel,” the head of a cluster of channels in South India once said.

Television TV Channels Viewership
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/17/ajay.jpg?itok=yWbCSo3N
Sony Marathi banks on fiction to be market leader

Regional is the hot new space for broadcasters and they have taken big bets on vernacular languages to garner higher ratings. Sony Pictures Network India (SPNI), which already has its presence in the Bengali space, saw the potential in Marathi market and made a move to launch its channel on 19...

Television TV Channels Regional
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/17/zeemedia.jpg?itok=4gQKyVW9
Zee Media gets permission for 4 regional news channels

After a long tenure of being strict in awarding channel licenses, the Ministry of Information and Broadcasting (MIB) has finally become lenient. In the month of September, eight new channels received licenses while none saw their licenses cancelled as on 30 September 2018.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/16/dlf.jpg?itok=04sbgdDF
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/16/shemaroo.jpg?itok=97d82QDJ
Relive the Golden days with Shemaroo Entertainment’s “Friday Rewind with RJ Adaa”

Consumers are in for a treat as Shemaroo Entertainment has lined up a new series in association with Adaa, consisting of famous Bollywood songs.

Television TV Channels Music and Youth
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/16/eros_0.jpg?itok=gtjDHe9Q
Eros International’s Marathi superhit Boyz 2 shines at the box office collecting Rs. 13 crores within 10 days of release

Eros International Media Ltd, a leading global company in the Indian film entertainment industry, has announced a very successful performance of its Marathi release Boyz 2 which has collected Rs. 13 crores within 10 days of its release on 5th October.

Television TV Channels Music and Youth
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/16/Network18_800.jpg?itok=GFctpNpK
Network18 reports improved numbers for Q2 FY19

Mukesh Dhirubhai Ambani’s media arm, Network18, reported improved numbers for the quarter ended 30 September 2018 (Q2 2019, quarter under review) as compared to the corresponding year ago quarter Q2 2018). The company reported 9 per cent y-o-y growth in consolidated revenue for Q2 2019 at Rs 1,237...

Television TV Channels GECs
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/16/media_0.jpg?itok=uJ3zJdcx
ZMCL reports more than quadruple profit for second quarter

The company’s consolidated operating revenue increased 35.5 per cent y-o-y in Q2 2019 at Rs 168.66 crore as compared to Rs 124.51 crore in the year ago quarter. Total income increased 34.7 per cent y-o-y in Q2 2019 to Rs 170.66 crore from Rs 126.71 crore in Q2 2018.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/15/wire.jpg?itok=rcsQVpJx
Eros Now Partners with Celcom; Consolidates Distribution in Malaysia

Eros International Plc (NYSE: EROS) (“Eros”), a leading global company in the Indian film entertainment industry, announced today that Eros Now, its digital over-the-top distribution service

Television TV Channels Music and Youth

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories