6 October 2004 Newsletter Subscription Email this Page Volume 11 - Issue No: 54









Adex Analysis















Music systems ad spends on TV dips by 56%
Music systems advertising spends on television has registered a 56 per cent dip in the Q1 2004 compared to Q1 2003.

Media, Advertising & Marketing Watch
Prasar Bharati looking at Rs 1 billion+ in advertising
The Indian pubcaster had managed to mop up advertising revenue worth about Rs 800 million and, as an official of Prasar Bharati pointed out in the evening, "DD seems to be on a sound batting wicket."

Disney (India) appoints Reddy as ad sales director
Walt Disney Television International (India) (WDTVI) has appointed Sanjay Reddy as ad sales director. The announcement was made by WDTVI managing director Rajat Jain.

Buoyant yr ahead for luxury items and tech - Synovate Pax findings

FICCI's Rural Marketing Summit kicks off in Mumbai

Sony enters Ind B2B mkt with new range

Hong Kong receives two million plus visitors in Aug

TV Ratings
Top 10 Programmes (19 September 2004 to 25 September 2004)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (19 September 2004 to 25 September 2004)
Star Plus
MAX
Sony Entertainment
Sun TV
DD1
Zee TV

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Today's Newsbreakers.......India
Cadbury's 'masterbrand' campaign
Delhi: the next hub of advertising
Meetings with a difference
Best / Bekaar
Virgin Atlantic: Creating business from brand
Extras don't count in games admen play
DD sees Rs 150-cr ad revenue from cricket series
Source:The Economic Times
   
   
M'rashtra poll office rejects NCP, SP advertisements
Source: Hindustan Times
   
Coke may cut ad spend further by 18%
Aussies batting on the advertising pitch
Source: Moneycontrol.com
TBWA India warms up for winter with tea company, Twinings India
MediaCom bags Wrigley’s Joyco business
Hindustan Times launches e-paper for NRIs
IRS Round 2 reports: Most leading newspapers grew in Delhi
Source:Agency Faqs
 
 
Colgate moves HC division bench to air modified advt
Source:Financial Express
 
The mother of all sponsorships
Source:Rediff
   
Timex to launch 150 styles of `time machines' — Renews deal with Brett Lee
Source:The Hindu Business Line
International News
4 Advance in $45 Mil. Weight Watchers Competition
Chief Strategist Salzman to Exit Euro RSCG
$300 Mil.+ Intel Account Goes Into Play
  Source:Ad Week
   
FTC Sues Marketers of Weight-Loss Supplement
  Source: Reuters
   
A three point plan to rescue outdoor advertising industry
  Source: Financial Standard
   
'Tony isn't working' slogan from Saatchi
  Source:Guardian
   
Zambia: Svikeyo Warns of Impending Drop in Advertising Revenue
  Source:AllAfrica.com
   
Marketers Join Dew Sports Tour
A-B Puts B-To-The-E In Beer
Office Depot CEO Nelson Resigns
  Source: Brand Week
Clear Channel creates advertising resource group
  Source: Albany Business
   
Australia: PM defends hotline ads
  Source: The Australia
   
Publicis says best for Havas to stay independent
  Source: Reuters
   
FSA under fire over 'threatening' ad
  Source: Telegraph (UK)
   
Caesars targets union in advertisement
  Source:Las Vegas Sun
   
Radio Buyers: Clear Channel Wants 'More' For Itself, 'Less' For Our Clients
LinkShare Bestows, Then Revokes, Award For Second Time In A Row
Network TV On The Ropes At Cross Media Heavyweight Bout
Judge: Online Users Entitled To Privacy
ONDCP Sees a Brand New Day With FCB
  Source:Media Post
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