Manhattan woos the elite with customer events

MUMBAI: Standard Chartered Bank's new lifestyle card Manhattan ushered in a new benchmark for lifestyle experiences with mega customer events like 'The Manhattan BodySoul Experience' at Moksh and 'The Manhattan Unwind Experience' at Indigo.



'The Manhattan BodySoul Experience' at Moksh was hosted by theatre personality Dolly Thakore for cardholders and prominent city celebrities. The afternoon was a mix of relaxing therapies like the Oxygen Bar Massage, Sole Therapy Massage and the Herbal Facial coupled with delightful concoctions of refreshers and a scrumptious healthy appetizer line up and lunch at Soho.



A "soul rejuvenating session" is how Standard Chartered Bank, India regional head, corporate affairs Neel Chatterjee described the Moksh experience. He said, "The choice of an Oxygen Bar Massage, a Sole Therapy Massage or a Herbal Facial was being offered considering the stress levels this city exuberates. We truly wanted our chosen ones to take a breather the Manhattan way."



On the other hand, 'The Manhattan Unwind Experience' at Indigo Manhattan also zipped some of the city's well known personalities like Dilip De, Nadir Khan, Zeba Kohli, Wasim Khan, Aditya Hatkari, Divya Palat, Narendra Kumar Ahmed, Kaadambari, Kahini Merchant and many more to Indigo for the first Shanghai Grand Prix.

Targeted at the fast growing ambitious, upwardly mobile Indian customer, Manhattan aims at breaking barriers of 'one size fits all' by providing customers many firsts, including the choice to decide their own lifestyle experiences and to set their own pricing. Manhattan experiences will be delivered through various events and activities classified into four experience zones. The customer can choose their experience zone and they will be invited to exciting events scheduled through the year.

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