Indiantelevision.com presents AdEx India Analysis
 

Music systems ad spends on TV dips by 56%

(5 October, 2004)

 

Key Findings:

  • 56% dip in Music Systems advertising on Television medium in the first half of year 2004 compared to the first half of the year 2003.
  • Music Systems advertising spends marks a dip of approximately 64% on Television in the year 2003 compared to year 2000.
  • Music Systems advertisers prefer to advertise in the last quarter on Television across the years 2000-2003.
  • Philips India Ltd tops the chart among the Music Systems advertisers on Television in the first half of the year 2004.

This week, AdEx India looks at the Music Systems sector. First, let's have a look at the trend of music systems advertising on Television across the years 2000-2003.

 
 

Here, music systems advertising show a dip of approximately 64% on Television in the year 2003 compared to the year 2000.

First, let's look at the quarterly trend of music systems advertising on Television across the years (2000-2003).

 
 

Here, the graph shows growth in music systems advertising on Television is the maximum in the last quarter across the years (2000-2003).

Now, let's look at the trend of music systems advertising on Television in the year 2003-2004.

 
 

Here, the graph shows that music systems advertising show a dip of 56% on Television in the first half of year 2004 compared to the first half of year 2003.

Now, let's look at the Advertisers that dominate music systems on Television in the year (2003-2004).

 

The table shows that Philips India Ltd rules over Television in the first half (for year 2004 with 100% advertising share and year 2003 with 64% of the advertising share) whereas Sony India Ltd (with 59% of the advertising share) rules in the second half of year 2003.

We shall be coming out with similar analyses on other categories in the coming days.

 

(Analysis from AdEx India - A Division of TAM Media Research)
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