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Walt Disney (India) appoints Reddy as ad sales director

Indiantelevision.com Team

(5 October 2004 5:00 pm)

MUMBAI: Walt Disney Television International (India) (WDTVI) has appointed Sanjay Reddy as ad sales director. The announcement was made by WDTVI managing director Rajat Jain.

In his new role, Reddy will oversee all advertising and promotion sales activities within WDTVI (India). He will be responsible for creating a cohesive strategy and resources to maximise sales opportunities for all WDTVI operations for target demographics collectively spanning kids 4-14 and their families. Presenting the strong business proposition of the company and building sustained, mutually beneficial relationships with various client groups will be a key focus area for Reddy, informed an official release.

"Sanjay has a unique understanding of our business priorities, a great capacity to build and lead multidisciplinary teams in the accomplishment of our objectives, and the strategic acumen to translate understanding of the advertising environment into a selling strategy while conceiving creative solutions consistent with client needs," said Jain.

Reddy comes to WDTVI India with over 14 years of experience in the field. His most recent assignment was with India TV as the vice president, sales and marketing. Early in his career, Reddy was associated with blue chip media including Bennet & Coleman, ESPN and Sony Entertainment Television.

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