5 May 2004 Newsletter Subscription Email this Page Volume 10 - Issue No: 43












Media, Advertising & Marketing Watch








MindShare gets ready to get into 'MindSet'
MindShare is gearing up into introduce its new tool MindSet in the Asia Pacific region this year.

'HT Next' launches with an eye on youth
Hindustan Times on Monday launched a daily newspaper, called HT Next, aimed at the youth.Priced at Rs 1.50, HT Next is targeted at those who are in their mid-teens and early 20s, which could also include non-working adults.

CNN promotes Junji Sumitanit
International news network CNN has promoted Junji Sumitani to sales director for South East Asia at CNN Advertising.

Hutch-NDTV keeps hutch subscribers in the poll loop
Hutch, a cellular service provider and NDTV, production house turned channel will provide the latest General Elections 2004 news, results & analysis to Hutch and Orange users, on their mobile phones, as a part of their long term content alliance.

It's a 'Mad' world on Zee English this summer
Mad TV and Witchblade both set to premier on Monday, 24 May 2004, on the Zee Group's English entertainment channel.

Top 10 Programmes (11 April 2004 to 17 April 2004)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (11 April 2004 to 17 April 2004)
Star Plus
Sony
Ten Sports
DD1
Sun TV

Source: www.indiantelevision.com

Today's Newsbreakers.......India
Chennai FM players complete an year on air
HLL launches oil-control gel under Fair & Lovely
Godfrey Phillips to launch global brand `Force 10' next month
Timex shifts part of production to Himachal
TBWA India to revive interactive unit
Source: The Hindu Business Line
   
Timex May Set Up BPO Facility In Noida
Caritor Receives TVS Contract For Sap HR
HLL Sees Stagnating Margins
GTB To Appoint Global Consultants To Rebuild Brand
Source:Financial Express
Zenith moves account from SSC&B to St Luke's
Laila's online ad for Adidas draws 5 mn views
GPI to launch first international cigarette brand
Coke reverses fizzy quotient
Beckham highest-paid soccer star
Source: The Economic Times
   
Seven Indian agencies win Clio 2004 nominations; nine entries in shortlist
Sandip Tarkas takes over as CEO of Media Direction
Source:Agency faqs
 
MC fails to cash in on advertisements
Source: Indian Express
International News
Upfront Summit Predicts Further Shift To Cable
Dark Horse Candidate Named Coca-Cola Chief
Snapple Online Ad Campaign Cites Unusual Success
Iab Moves To Reign In Pop-Up Ads
Muhammad Ali Daughter Ad Pulled High Web Traffic
  Source: Ad Age
   
Isdell to Succeed Daft as Coke CEO
Source: AD week
 
Daly Promoted To ESPN's EVP-Marketing
CSTV, Okafor Sign Marketing Deal
Sheraton Puts $12M Behind Sleeping Amenity
Source: Brand week
Universal McCann retains H&M account’
PPA Conference - B2B Advertising Excellence Awards
Source: Media week (uk)
 

Rights win to kick ad goals for Cable TV .

Source :The Standard
 
TV corners broadcast advertising
Source:Melbourne Age
 
Kerry Throws $25 Million into Ad Wars
Source:www.NewsMax.com
 
MediaCom's Elkins Promoted to Exec VP/Director, Local Broadcast
Source:media week (us)

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