| Hutch and Orange users can choose to SMS 'ELECT' to
123 to receive the latest election updates by SMS or dial 123 and
say 'ELECT' to hear the election news and special analyses by NDTV
anchors. Hutch GPRS users can also view video clips of NDTV election
news programmes, analysis and soundbytes of key leaders exclusively
on the HutchWorld GPRS service.
Nagpal says, "Hutch has always provided content that is relevant
and of interest to its users. Elections news is eagerly followed
by a large number of our users, and so we have partnered with NDTV
to provide them the latest election updates, conveniently, through
their mobile phones."
NDTV's Rao adds, "Hutch and NDTV have an enduring association
of over 7 years. NDTV has been synonymous with election coverage
for a long time. We are pleased to provide this unique election
special for Hutch and Orange subscribers across the country, with
several new exclusive features . It is in continuation of our commitment
of high value content services to Hutch."
So with the print media already in alliances with news channels
for exit polls, cellular service providers are following suit also
cashing in to ensure the customer truly feels like a king.
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