Balki breaks some advertising myths
AAAI's 'The Block VI': Lowe India's national creative director R Balakrishnan shatters some well worn advertising shibboleths.

O&M creates 2D animation ad for Nataraj pencils
Using 2D animation technique to depict the strength of Nataraj pencils over its counterparts, O&M Mumbai has recently released new television commercials for its client Hindustan Pencils.

Suniel Shetty is Atlas Cycle's brand ambassador
Atlas Cycles has signed on actor, Suniel Shetty and Wimbledon Junior champion Sania Mirza as brand ambassadors for its range of bicycles.

Radio City kicks off 'Sabse Favourite Kaun' contest
Promotion is the name of the game. It isn't good enough that you have a fairly decent product, you have to promote your fare with gusto. So, Star Gold has inked a contest deal with Radio City for a contest around its show Sabse Favorite Kaun.

Hutch, Fastmobile bring 'push2talk' mobile service
OgilvyOne invests in India
Gillette signs Beckham for a three year contract
Zee puts 360º spin on 'India's Best'

TV Ratings
Top 10 Programmes (9 May 2004 to 15 May 2004)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (9 May 2004 to 15 May 2004)
Star Plus
Sony
Sun TV
Gemini TV
Source: www.indiantelevision.com