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Gillette signs David Beckham for a three year contract

MUMBAI: England soccer captain David Beckham has signed a three-year marketing agreement to promote Gillette razors and blades. Beckham will be featured in Gillette's worldwide consumer advertising and promotional campaigns for its grooming products.

 

 

According to a media report, Gillette did not reveal the financial terms of the deal but spokeswoman Michelle Szynal said it was nowhere near the $70 million that had been rumored in London.

The report added that ads of Beckham using Gillette's new M3Power micro-powered shaving system will appear in newspapers, magazines, billboards and on TV, in a "Feeling of Gillette" campaign which will start in July in Europe and later in the US.

Beckham was quoted in a media report saying, "Gillette is a brand that everyone respects and I'm looking forward to being part of their business for several years. I get many offers for commercial associations, but I only ever consider the ones that I feel are right."

Gillette president of blades and razors Peter Hoffman was quoted in a media report saying that they intended to globally market Beckham as "Gillette's stylish, well-groomed man."

Apart from Gillette, Beckham also has contracts with Adidas, Pepsi, Police, Brylcreem, Vodafone and Marks & Spencer.

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