 According
to a media report, Gillette did not reveal the financial terms of
the deal but spokeswoman Michelle Szynal said it was nowhere near
the $70 million that had been rumored in London.
The report added that ads of Beckham using Gillette's new M3Power
micro-powered shaving system will appear in newspapers, magazines,
billboards and on TV, in a "Feeling of Gillette" campaign
which will start in July in Europe and later in the US.
Beckham was quoted in a media report saying, "Gillette is
a brand that everyone respects and I'm looking forward to being
part of their business for several years. I get many offers for
commercial associations, but I only ever consider the ones that
I feel are right."
Gillette president of blades and razors Peter Hoffman was quoted
in a media report saying that they intended to globally market Beckham
as "Gillette's stylish, well-groomed man."
Apart from Gillette, Beckham also has contracts with Adidas, Pepsi,
Police, Brylcreem, Vodafone and Marks & Spencer.
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