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Commenting on the occasion, Atlas Cycles joint president Gautam
Kapoor said, "Atlas Cycles is proud to be associated with Suniel
Shetty and Sania Mirza. Both are extremely talented and highly regarded
role models who are continually striving to excel further in their
respective fields. We at Atlas Cycles also believe in the same values
and hope that this association will help us to further reach out
to our customers across all age groups and segments."
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Ride
along: Suniel Shetty & Sania Mirza
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The print and electronic ad campaigns with Shetty are being created
by Leo Burnett. The first series of ads for the company’s new
range of roadster Samrat will be unveiled later this month. The
ad campaign for the Women’s bicycle range with Mirza namely
Atlas Swan would be viewed soon too.
Commenting on his association with Atlas Cycles, Shetty said, “The
first bicycle I rode as a child was an Atlas and the brand has been
close to my heart since then. It feels good to be associated with
such an enduring brand with the ability to positively touch millions
of people around India. I believe in Atlas's commitment to blend
the traditional and the modern by offering affordable bicycles in
all categories."
"Suniel Shetty apart from endorsing the Roadster Samrat would
also feature in Atlas Cycles major brand Goldline Super," said
Atlas Cycles DGM (marketing and communication) Anuj Gupta.
Said Mirza, "I am happy to be associated with Atlas Cycles,
one of the top bicycle producing companies in the world. The Company’s
philosophy and spirit of ‘Racing Ahead Of Times’ has impressed
me a lot.”
(Pic courtesy: The Hindu)
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