Atlas Cycles signs Suniel Shetty, Sania Mirza as brand ambassadors

MUMBAI: Atlas Cycles has signed on actor, Suniel Shetty and Wimbledon Junior champion Sania Mirza as brand ambassadors for its range of bicycles.

Shetty with his mass appeal will endorse the company’s Standard Roadster range of bicycles. Sania Mirza who will be seen for the first time in an ad will endorse the Atlas Women’s range of bicycles.


Commenting on the occasion, Atlas Cycles joint president Gautam Kapoor said, "Atlas Cycles is proud to be associated with Suniel Shetty and Sania Mirza. Both are extremely talented and highly regarded role models who are continually striving to excel further in their respective fields. We at Atlas Cycles also believe in the same values and hope that this association will help us to further reach out to our customers across all age groups and segments."


Ride along: Suniel Shetty & Sania Mirza

The print and electronic ad campaigns with Shetty are being created by Leo Burnett. The first series of ads for the company’s new range of roadster Samrat will be unveiled later this month. The ad campaign for the Women’s bicycle range with Mirza namely Atlas Swan would be viewed soon too.

Commenting on his association with Atlas Cycles, Shetty said, “The first bicycle I rode as a child was an Atlas and the brand has been close to my heart since then. It feels good to be associated with such an enduring brand with the ability to positively touch millions of people around India. I believe in Atlas's commitment to blend the traditional and the modern by offering affordable bicycles in all categories."

"Suniel Shetty apart from endorsing the Roadster Samrat would also feature in Atlas Cycles major brand Goldline Super," said Atlas Cycles DGM (marketing and communication) Anuj Gupta.

Said Mirza, "I am happy to be associated with Atlas Cycles, one of the top bicycle producing companies in the world. The Company’s philosophy and spirit of ‘Racing Ahead Of Times’ has impressed me a lot.”

Latest Reads
NBA partners Jabong to operate official online store

The National Basketball Association (NBA) and Jabong, India’s fashion and lifestyle e-commerce platform – today announced a multiyear partnership extension that will provide fans access to authentic NBA merchandise in more than 730 cities across India.

MAM Marketing Brands
Coca-Cola launches Maaza Gold

MUMBAI: Coca-Cola India has announced the launch of 'Maaza Gold', a premium mango drink made from the choicest of mangoes.

MAM Marketing Brands
Cipla launches TVC for ActivKids Immuno Boosters

MUMBAI: Mothers’ concern for their children’s health goes to the extent of restricting them from indulging at times. Capturing one of these many concerns, Cipla has released a new TVC for its kids' immunity supplement ActivKids Immuno Boosters.

MAM Marketing MAM
Cannes Lions awards lifetime achievement to Piyush & Prasoon Pandey

MUMBAI: Ogilvy South Asia executive chairman and creative director Piyush Pandey and film director Prasoon Pandey will both be honoured with the Cannes Lions’ Lifetime Achievement Award, the Lion of St Mark.

MAM Marketing Brands
Expedia asks you to try it out

MUMBAI: Online travel agency, Expedia has launched its new ad campaign for Indian consumers themed- What a pleasant surprise! The ad conceptualised by Taproot Dentsu, the creative agency from Dentsu Aegis Network, aims to acquire new shoppers and customers to the site and get them to try Expedia.

MAM Marketing MAM
India is 18-24 months away from an inflection point: Ashish Bhasin

Today’s advertisers aren’t short of options to choose from through which they can get a message across. But the difficult task at hand is to identify the one that allows optimisation of reach and viewership.

MAM Marketing MAM
Horlicks urges women to #StandStrong

MUMBAI: Women’s Horlicks has introduced its latest campaign featuring the new face of the brand, Taapsee Pannu. The initiative seeks to bring to the fore the issue of bone health among women in India and envisions to make them #StandStrong in following their passions.

MAM Marketing MAM
Savlon shows reality of mother's love

Savlon, a health and hygiene brand from the house of ITC has launched a campaign ‘Bharosa Maa Sa’. It is a heartfelt tribute to the healing touch of mothers highlighting a simple moment of truth that every individual relates to.

MAM Marketing MAM
Mindshare appoints M K Machaiah as chief innovation officer

MUMBAI: India’s largest full service media agency, Mindshare, a part of GroupM has appointed MK Machaiah, known as Mac, as chief innovation officer for South Asia.

MAM Media and Advertising People

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories