Radio City weaves a contest around 'Sabse Favourite Kaun'

MUMBAI: Promotion is the name of the game. It isn't good enough that you have a fairly decent product, you have to promote your fare with gusto. So, Star Gold has inked a contest deal with Radio City for a contest around its show Sabse Favorite Kaun.



The contestants, to participate in the contest, will have to call in and answer a simple question 'Why Radio City is their favorite radio station?'. The on air contest has opened on 27 May and closes on 2 June across Mumbai, Delhi, Lucknow and Bangalore.

The jury will select one winner each from Mumbai, Lucknow, Bangalore and Delh. Four lucky winners will be awarded an all paid trip to Mumbai and also an opportunity to attend the Star Gold Sabse Favourite Kaun ceremony. The winners will also get an exclusive chance to meet their Favorite Stars on a one on one basis

Radio City hopes to cash on the star craze, which is much more prevalent in the interiors and small towns.

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