26 May 2004 Newsletter Subscription Email this Page Volume 10 - Issue No: 58














Media, Advertising & Marketing Watch










Elections 2004 delivers record ratings for news channels
Counting week registers 70 % growth in Time Spent (minutes). News Channels' average viewing up from 12 % in pre-election phase to 20 % by end of election period.

Sony tweaks timings to give 'YMLH' a boost
Changes schedule to increase stickiness for 'Yeh Meri Life Hai' and prevent viewers from migrating to 'Kahaani...' after 'Jassi'

Win 94.6 national sales head moves to MTV

Sanjay Hemady, national sales head for the Millennium Broadcast promoted Win 94.6 is moving to MTV India as group account director from 1 June.

Kasbekar quits Starcom, joins Tata Teleservices
Senior media professional Anjali Kasbekar, who was working with the Ravi Kiran-headed Starcom West and South as a consultant has bid adieu to the firm. Kasbekar has hopped on to Tata Teleservices to look after the media functions of the telecom company.

Zee announces first bunch of 'India's Best' talents
India's Best - Cinestar Ki Khoj received good response in the first four cities where it was held; Hyderabad, Ahmedabad, Kanpur and Lucknow, with participants queuing up at the audition venue, all vying to try their chance to be the next big cine-star of Bollywood.

Sports tops Asian audiences choice list
Sport is the top choice of viewers regardless of where they're watching television across several Asian markets, states the latest findings of the out-of-home (OOH) viewing research from the first Asian OOH survey.

McDonald's, Coca Cola ready ice tea & cold coffee
Internet advertising soars in the US
S Radhakrishnan is Mudra South's new executive VP

TV Ratings
Top 10 Programmes (9 May 2004 to 15 May 2004)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (9 May 2004 to 15 May 2004)
Star Plus
Sony
Sun TV
Gemini TV
Source: www.indiantelevision.com

Today's Newsbreakers.......India
Cigarette cos smart as pan masala majors pump up ad spend
Himalaya launches new health products
Coke develops India as `centre of expertise' for tea, coffee biz
IFB launches new washing machines in Kerala
TI Cycles opens model retail store
GM India to launch special edition of Corsa
Kinetic launches Zing 80 in AP
Source: The Hindu Business Line
 
Coke Launches Ice Tea, Cold Coffee
P&G May Test Waters With Pur
Porsche To Roll In With Rs 50-90 Lakh Tag
Source:Financial Express
 
Now, ketch(up) on some saucy news
Source:Indian Express
 
RCI ad bags ARDA award
McDonald's plans more ad campaigns
Internet ad revenues touch record $2.3 bn
McDonald's to open 15 new outlets
Foodworld's chief quits, rejoins Mahindra Holidays
Dabur pours out Coolers in summer drink market
Coke uncaps new drink, C2
Decks cleared for US to slap $280bn suit on tobacco companies
Source: The Economic Times
 
AO&M Indian affiliate is an offshore hotspot
It rained cash for TV channels on May 13
Source:Business Standrad
 
AXN’s ‘Hot and Wild’ turns up the heat in English programme viewership
Source:Agency faqs
International News
Chicago Tribune Selects Ddb For Ad Account
Subaru Names Consultant For Agency Search
Minority Hiring Probe Targets Manhattan Ad Agencies
Million Happy Days Are Here Again For Online Ad Sales
Accountout Of Room And Business Cards At Ad:Tech
Source: Ad Age
 
Subaru Chooses AAR to Guide Ad Review
Bush Raises Curtain on 'Patriot Act'
Fallon Adds Media for Starz
  Source: Ad Week
   
Pitch me baby, one more time
Jaguar ad campaign condemned
Source: Guardian
Online Reemerges As Fastest-Growing Ad Medium
DVRs 'Recapture' 96% Of TV Ad Zapping
Reporter's Notebook: Ad:Tech San Francisco
Source : Media Post
 
US online advertising hits record
Source: Sydney Morning Herald
 
NYP students make top TV commercials
Source: Today Online
   
TNX eyes further rail deals
Ad 2-One seals major kiosk ad sales role
  Source:Media Week (UK)

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