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Win 94.6 national sales head moves to MTV

MUMBAI: Sanjay Hemady, national sales head for the Millennium Broadcast promoted Win 94.6 is moving to MTV India as group account director from 1 June.

Hemady's departure comes nearly a month after the private FM radio station suspended operations on 29 April, prefering to go off air than pay the crushing license fees.

Hemady, who has been with the Gautam Radia founded Win since its inception two and a half years ago, will now be in charge of building the western region team at MTV India. Confirming the appointment, MTV ad sales team head Vineet Puri said the network was now actively looking at beefing up the Nick team, as well as scouting for an ad sales head for the kids' channel, that is being revamped.

Hemady, who started his career in media with the Indian Express in 1992, moved to Mid-day where he launched the 'Professional Focus' supplement, before moving to INMumbai and then BBC World. Hemady says he hopes to capitalise on the enriching Win experience in his new portfolio at MTV.

Win 94.6 has already witnessed the departure of prominent RJs Roshan Abbas, who moved to Radio City two weeks ago and Anurag Pandey who has joined RED FM in Mumbai. Several key programming and ad sales executives are also moving to other pastures, it is learnt, with Win's immediate future in limbo.

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