S Radhakrishnan is Mudra South's new executive VP

MUMBAI: Mudra South, the South integration of Mudra Communications recently announced the appointment of S Radhakrishnan as its new executive vice president. Radhakrishnan who has been with Mudra since 1995 will now be responsible for directing Mudra South.


s Radhakrishnan

Mudra South executive director and head R Lakshminarayan said, "This promotion is in recognition of Radhakrishnan’s excellent performance in Bangalore and the enviable reputation that he has built up for the agency in the market place. He will play a key role in accelerating the momentum towards market leadership that the agency is aiming at within the two-three years. He will be working closely with me in converting our strategies into ground reality."

Having worked with agencies like Chaitra Leo Burnett, R K Swamy BBDO and Mudra Ahmedabad earlier, his experience spreads across various categories including ready-made garments, consumer durables, services, technology, confectionary to name a few. He has worked on a number of top-notch brands like Peter England, Byford, McDowell, IFB, BPL, Epson, Duroflex, Dhara, Rasna, Digital etc.

Radhakrishnan stated in an official release that his immediate thrust for Mudra South is to drive growth across the region; and ramp up the brand building work. He also added that key investments have been made in people resources; and that it should logically work towards building good, long-term relationships with clients.

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