14 May 2004 Newsletter Subscription Email this Page Volume 10 - Issue No: 50














Media, Advertising & Marketing Watch










BTL activities drag, retailers admit ignorance
There seems to be a drag from tobacco cos' part in applying the BTL strategies and reaching out to the retailers.

WPP wins $600m global HSBC business
In a strategic development, the London-based bank HSBC has appointed a group of WPP Group agencies to handle its $600m global advertising and marketing business after a pitch against rivals Interpublic Group and Omnicom.

Tom Online, Beijing Music Radio enters alliance
Tom Online Inc., a leading mobile Internet company in China today launched TOMusic Plus, in partnership with Beijing Music Radio which is the flagship music media in China.

Google to sell banner ads
Search engine giant Google plans for the first time to sell ads that include images, says a posting on the company's Web site.

Jackson documentary UK's top TV export
Martin Bashir’s sensational documentary Living with Michael Jackson was Britain’s biggest television export last year, according to figures released today.

TV Ratings
Top 10 Programmes (25 April 2004 to 1 May 2004)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (25 April 2004 to 1 May 2004)
Star Plus
Sony
Sun TV
Source: www.indiantelevision.com

Today's Newsbreakers.......India
Contract replaces Everest for LG Care creatives
Nestle signs Preity Zinta for Maggi
Coke plans to reach more villages
New Godrej soap eyes share of rural market
Dabur extends Real range to Juniors
Electrolux Kelvinator Indian promoter opts out of rights
Source: The Hindu Business Line
 
   
McDonald's seeks new vehicles for ad jingle
Source:New Ind Press
‘India Shining’ Campaign Led To BJP Debacle, Say Economists
Ad Gurus, Retailing Firms Hopeful Of End To Pending Policy Issues
Blame It On ‘India Shining’
Source:Financial Express
 
McDonald's seeks new vehicles for ad jingle
Wal-Mart's net rises 18% on strong offtake
Source: The Economic Times
 
Coke not to raise prices this summer
Source:Business Standard via Rediff
 
Parle consolidates media planning and buying with The Media Edge
Source:Agency faqs
 
International News
Robertson To Take Worldwide CEO Position at BBDO
FEC Won't Impose 'Soft Money' Restrictions
Gotham's Roberts Heads to Carlson
Source: AD week
 
Advertisers Bid, You Click, They Pay
  Source: www.crmassist.com
 
ESPN, Under Armour Sign Deal
  Source: Brand Week
 
CHINA: Advertising firm looks to China for 90pc of sales
Source: CNET News
Survey Offers Road Map for Increased Advertising ROI
Behavioral & Contextual Targeting: A Primer
Source: Media Post
 
Goodby Top Agency At One Show Interactive Awards
Unilever Names President-Ceo For U.S. Division
Source:Ad Age
 
TV Buyers' Estimates
ABCE opens up online debate
  Source: Media Week (UK)

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