BTL activities drag, retailers admit ignorance
There seems to be a drag from tobacco cos' part in applying the
BTL strategies and reaching out to the retailers.
WPP wins $600m global HSBC business
In a strategic development, the London-based bank HSBC has appointed
a group of WPP Group agencies to handle its $600m global advertising
and marketing business after a pitch against rivals Interpublic
Group and Omnicom.
Tom Online, Beijing Music Radio enters alliance
Tom Online Inc., a leading mobile Internet company in China today
launched TOMusic Plus, in partnership with Beijing Music Radio which
is the flagship music media in China.
Google to sell banner ads
Search engine giant Google plans for the first time to sell ads
that include images, says a posting on the company's Web site.
Jackson documentary UK's top TV export
Martin Bashirs sensational documentary Living with Michael
Jackson was Britains biggest television export last year,
according to figures released today.
TV Ratings Top 10 Programmes (25 April
2004 to 1 May 2004) Doordarshan's Top 10 Top 10 In All TV Homes Top 10 in Cable & Satellite Homes
Top
100 Programmes (25 April 2004 to 1 May 2004) Star Plus Sony Sun TV Source: www.indiantelevision.com |